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Google SGE a top threat to brand and product search terms, study finds

Martech

And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Google SGE displayed for 91.4% of all search queries. brands across 15 industry verticals.

Studies 73
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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] via @sejournal, @MattGSouthern

Search Engine Journal

New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable. The post ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] appeared first on Search Engine Journal.

Studies 92
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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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The Showpad Sales Transformation Maturity Model

According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. In order to deliver experiences that win buyers, your entire organization must transform. But to do so, you must first recognize where you stand in terms of maturity.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.

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The Customer-Powered Enterprise Playbook

Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement. 9 inspiring case studies that demonstrate the power of the CPE.