Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Google SGE displayed for 91.4% of all search queries. brands across 15 industry verticals.
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