B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. An understanding of business strategy. Your provider should not recommend inappropriate tactics or strategies. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Contact New Incite today. Some Rights Reserved.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Marketing Strategy b2b marketing strategy' Here’s what it means for B2B marketing. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

DECEMBER 30, 2013

Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services. To keep your brand consistent, you should have a written brand strategy before you start marketing or messaging online.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

NOVEMBER 11, 2011

Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? For years marketers have been using warfare terminology to describe marketing strategies. If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 6, 2014

Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. 6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. #8

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when the product idea is just a seedling in your brain and soul. Now , when you know your new corporate strategy is going in a certain direction. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. The most serious weakness but one that can be fixed is a product or service deficiency. Are we marketing to the right audience?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 11, 2012

In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy. Chan Kim and Renee Mauborgne take this a step further in their book Blue Ocean Strategy. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. It’s up to you to tell them.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

AUGUST 17, 2011

I have several favorite tools and models for analyzing a client’s marketing strategy. I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?”

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. How do you price your products? Cost-Basis Pricing. What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

OCTOBER 18, 2012

For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Marketing Implementation b2b email marketing plans results ROI strategy' What do you want to accomplish with your eLetter? Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 28, 2011

Adjective: Pertaining to, characterized by, or of the nature of strategy ( the science and art of military command exercised to meet the enemy in combat under advantageous conditions ). Adjective: Occurring unexpectedly, unintentionally, or by chance. Synonyms: unintentional – unforeseen – casual. stra·te·gic/ struh-tee-jik/.

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 5, 2012

If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Susan pointed out that any facts you use today to market your products or services are less powerful today because they are so readily available, but stories bring facts to life.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Susan pointed out that any facts you use today to market your products or services are less powerful today because they are so readily available, but stories bring facts to life.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

MAY 8, 2013

Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. That seemed very logical to me, so I implemented it. Create Blog Categories for Topics Readers Like.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

OCTOBER 28, 2014

strategy you should adopt and how much you will need to spend to succeed. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Mature with larger companies acquiring smaller businesses? Or declining? Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 1, 2015

The insights should challenge you to change your strategies, tactics and/or attitudes. ( I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.).

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 1, 2010

Micro-strategies create a burst of implementation. The micro-strategy process lends itself well to strategic thinking’s nested strategies. Malchione, SVP, Corporate Strategy and Technology, Avery Dennison. For OEMs, it’s important to focus on end-users of product as well as OEM customers.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

SEPTEMBER 29, 2011

One more comment about strategy – do you know where your prospects are? Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today. Survey them and ask.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

OCTOBER 6, 2011

“Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JANUARY 13, 2016

a map of the new site architecture, keyword analysis OR a strategy for SEO. A proper marketing plan would call for a website update plan with all the right parts done right: spec, architecture map, design, SEO keyword strategy, and content creation. They did not have the spec, a design (even a rough design!),

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

OCTOBER 16, 2012

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. Do they research products and services they want to buy on social media? Today most businesses have gotten beyond the question of whether or not to have a presence in social media. Attainable. Again, are your audiences on social media?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

A comprehensive marketing plan that includes your marketing strategy and the marketing tactics that will accomplish your business goals and objectives is like a road map for a business. The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 4, 2011

If they do something that is related to a product or service that you offer, they may be a qualified prospect. Again, you need great content and now a a strategy for how you’re going to connect or nurture the prospect through their buying cycle. When someone lands on your website, they may spend some time looking around.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 27, 2009

A new product or company to launch - we’ll assist or just make it happen. A need for a quality social media presence – we provide strategies and know-how. Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Contact New Incite about our social media marketing services - we provide pragmatic strategies and implementation so you can get results from your social media efforts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 23, 2012

They are not launching a new product or service. For help with your trade show strategy and campaigns, contact New Incite today. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion. Trade shows are hard! Invite them to a webinar.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

B2B Marketing Traction

NOVEMBER 23, 2010

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. With the Internet the way in which people buy has radically changed.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100