Marketing Insider Group

FEBRUARY 12, 2018

The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […].

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Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

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Storytelling Activities Custom Publishing Lead Scoring 363

Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action. Key Takeaways.

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Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

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Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Product B2B Marketing Best Practices 89

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. It can take time for people to take the leap and buy a product or even fill out a request for more information. event registrations or product demo signup).

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Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. It’s not a nice-to-have anymore; it’s a necessity.

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Storytelling Trends Ethics Content 211

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Storytelling Examples Brand Identity Branding 130

Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. However, storytelling isn’t as easy as you might think it is. However, storytelling isn’t as easy as you might think it is. Top 5 Storytelling Techniques You Should Avoid. The following are five storytelling techniques you should avoid: 1.

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Storytelling Brand Identity Branding Order 112

Marketing Insider Group

AUGUST 19, 2019

When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […].

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Zoominfo

AUGUST 26, 2019

Retaining customers takes more than just high-quality products and a smooth user experience. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Why would they buy a product you sell? Your customers know what your products do. Humanize your brand.

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Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

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Storytelling Brand Identity Branding Word of Mouth 205

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 82

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

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Product B2B Marketing Planning B2B 62

Content Marketing Institute

DECEMBER 1, 2021

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Get inspired to break the mold with examples that show the heart of business storytelling. Content like this fills an information need – but rarely keeps people coming back.

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Storytelling Examples Business Content Marketing 138

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The company kept creating crazy new videos for every product release, shipped bathroom readers with every order, and started an outspoken men’s magazine, Mel.

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Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Marketing Insider Group

MAY 15, 2017

The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. Why does the story matter? It is what makes […].

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Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind. Pacing is essential.

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Storytelling Buyer Personas Case Studies Case Study 110

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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Storytelling Brand Identity Branding Tips 52

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. The post 7 Books That’ll Turn Your Marketing Team Into Better Storytellers appeared first on Contently.

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Contently

JANUARY 5, 2018

How to Make Your Team More Productive. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. How to Use Social Media to Boost Your Small Business.

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Marketing Insider Group

OCTOBER 9, 2017

We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group. If you’re like most marketers I talk to, you answered “yes.”

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B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Storytelling B2B Sales Sales Cycle Amazon 52

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. If you’re talking about a product, use a screenshot of the interface. .

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. Storytelling describes a journey and is ideal for meaningful change.

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Storytelling Brand Identity Branding Ethics 123

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

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Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

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Storytelling Creativity Paid Search Agency Companies 52

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. It also helps them relate to people who have been really successful with your product. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? People want to know that someone else has been successful with your product.

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Storytelling Conversion Case Studies Case Study 52

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Turning down clients to focus on productization. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. The fundamentals of growing a SaaS business. About our host: .

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Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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