Webbiquity

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. 5 General Digital Marketing Stats. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( 7 Digital Advertising Stats.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( And use video. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. TikTok today is what cigarettes were in the 1970s; a dangerous product positioned as “cool” to attract and addict adolescent and teen users. And TikTok is definitely a risky platform.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 13, 2019

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Consider that stat mentioned at the top of this piece—that more than three-fourths of the research on audience needs is coming from the sales team. Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

AUGUST 17, 2021

Users love to save their favorite recipes, images, products, etc. Other interesting stats include: 38% of users are aged 50-64 years old. What Are Product Pins? Product Pins are a form of a rich Pin (opens in a new window), further enriched with metadata and formatted to let people on Pinterest know that they’re shoppable.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Remote work can present obstacles to communication, but if employees are engaged and see the business investing in them, they’ll be more collaborative and productive.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

MARCH 1, 2022

B2B tech buyers most highly value product demos, factual product information, and free trials. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% They hate excessive emails, particularly if not personalized to their needs.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

MAY 6, 2020

Check out a few stats here. Blogging is an effective method for actively educating customers about your products and services based on the buyer’s journey, and motivating them to want to learn more. Why You Should Consider Blogging (or Posting More Often). There are numerous benefits of blogging for business.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

NOVEMBER 22, 2022

In addition, it’s a source of product inspiration. Billed as “The Best Damn Amazon Affiliate WordPress Plugin That Won’t Get You Banned by Amazon*,”, the AmaLinks Pro plugin enables you to quickly and easily add beautiful product displays and Amazon affiliate links to any page. The Dates: November 25-28.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. 75% of B2B buyers use social media to discover new products and services. NapoleonCat: Explain How to Use Your Products/Services. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. VP, Products @Docker ? Transparent volume stats for nearly every asset & exchange. Senior Director, Product Marketing – SportsEngine at NBC Sports Group.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. What will they be using your product for? What are they looking for in a new product?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

MAY 24, 2016

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

OCTOBER 1, 2019

You can also conduct a secondary study by analyzing existing studies and compiling or visualizing the most impactful stats in your report. Instead, smaller actions like social shares and comments and research on product pages indicate user’s motivation to purchase much more accurately. View a product. Add product to cart.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Webbiquity

SEPTEMBER 2, 2014

If so, which social networks are most productive? Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). (Research). August 27, 2013. June 17, 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

FEBRUARY 9, 2016

And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. Personalizing the subject line increases open rates for consumer products and services by 41%, versus 13% for B2B emails. 5 Mobile Marketing Stats and Facts. 7 Mobile Email Stats and Facts. MediaPost ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

SEPTEMBER 27, 2016

However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Image credit: Wikimedia. It’s about quality, not frequency.

B2B Marketing 100

B2B Marketing Content Marketing Tips Ideal Customer Profiles 100

Webbiquity

JANUARY 30, 2012

” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. WordPress SEO – 10 Essential Actions by WP Blog Talk. 15 Essential WordPress Plugins (Presentation) by Mykl Roventine.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

MAY 3, 2012

By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products. References: Mobile stats: [link]. Social Media Stats: [link]. 667 click-throughs from the text to the app on Day 1.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. 8 Twitter Facts and Stats. 5 Pinterest Facts and Stats. Shareaholic ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

DECEMBER 1, 2015

Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. Stats and Facts About Social Metrics and Measurement. Social Content Stats and Facts. Stats About Social Media Post Timing. SocialTimes ).

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

FEBRUARY 2, 2015

If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

AUGUST 25, 2015

The collection of facts and stats below shed light on this paradox, as well as other insights. 82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Death of the salesman?

Paid Content 100

Paid Content Stats B2B Marketing B2B 100

Webbiquity

JULY 14, 2015

16 Social Media Marketing Stats. Product/brand recommendations on social media mean more to younger people. 6 Facts and Stats About Executive and Enterprise Social Media Use. 3 SMB Social Media Marketing Stats. This was post #5 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: Social Media Today ).

Stats 80

Stats PR Social Media Social Marketing 80

Webbiquity

AUGUST 30, 2023

It covers the road down your sales funnel and interactions your customers have with your product after they complete the purchase. Make sure all information is up-to-date, product descriptions are grammatically correct, and all content is run through the plagiarism checker before publishing.

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Webbiquity

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Webbiquity

AUGUST 23, 2011

A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Twitter is the most productive, driving more than half of all non-blog social media visits.

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Traffic RSS Social Media Social Networks 100

Webbiquity

AUGUST 27, 2019

the appalling #NewTwitter interface), the company still offers differentiating functionality and remains one of the most productive social sites for B2B marketers. But fortunately for the company, despite the recent decline in engagement and Twitter’s own missteps (e.g.,

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

MAY 18, 2010

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? A slick, quick way to stay current on your web traffic stats.

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Analytics Tools Best Practices Adwords 100