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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. No other vendor comes close to analyzing data at this scale. This is not a well-adopted product.

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Food products can show healthy eating. Energy products can slow climate change by replacing fossil fuels with renewables. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Digital boundaries and connected consumption vendors evolve with them.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. How to Be a Supremely Productive Person: A Chat With John Halamka. Vendor Management. Infrastructure Applications Development Architecture.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Product Reviews. Spyware Removers.

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Does the Vista view include ROI?

The ROI Guy

Frugal CIOs and CFOs want to understand how investing in the upgrade will yield immediate and direct benefits – particularly how it will help reduce IT costs, while at the same time improving user productivity, service levels and capability.

ROI 40
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). TECHNOLOGY.