Product and Spyware - B2B Marketing Zone

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Critics of these services refer to them as "spyware," though that term isn't really fair. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

OpenTracker

OpenTracker LeadGenesys LEADSExplorer ReadyContacts

Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

DECEMBER 18, 2008

Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. How Docmetrics Works Once you are set up with their online service (no software to install), you upload your PDFs—white papers, case studies, product data sheets etc.—to

Spyware

Spyware Budget Programs Lead Capture Paper

B2B Marketing Zone

WebMarketCentral

Getting More Out of Each Click with "Post-Click Marketing"

Getting More Out of Each Click, Part 2: Docmetrics

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