Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Tony Zambito

OCTOBER 1, 2018

Expectations are rising on the part of buyers and customers regarding how they are empowered by the services, products, and technologies of B2B providers. Preventing A Blind Spot. Not doing so will leave B2B entities with a significant blind spot in their knowledge of buyers and customers. Empowering Customer Success.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Lead Forensics

MARCH 5, 2024

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. Review your usage to try and spot every opportunity you can for optimizing your activity. Planning and scheduling are good places to start.

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

InsightSquared

DECEMBER 11, 2017

What kind of questions can you ask your managers to create a productive conversation around, “What does top-notch sales management look like?” Once a rep understands that the reports are watching out for their weak spots, they’ll seek them out. However, open minds are critical. An assist, not a requirement.

Product 237

Product Forecasting Sales Qualified Leads Work Management 237

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

SalesIntel

SEPTEMBER 13, 2021

However, 2000 of the people who downloaded the eBook are not decision-makers, and 2500 of them do not have the budget to purchase any product or service. But as a result, they face a blind spot that leads to inaccurate lead qualification. . The Blind Spot in Lead Qualification. The marketing team produced an eBook.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Adobe Experience Cloud Blog

JULY 7, 2017

The lead must also have a need for your product or service and be ready to research and evaluate solutions. This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. Why is that?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Salesforce Marketing Cloud

JUNE 5, 2023

Here are five common blind spots you may be overlooking: 1. This is no easy task, and involves very difficult major modifications to supply chain, product, and customer engagement strategies. How an ESG strategy helps your business Focusing on sustainability helps not only the environment, but your bottom line.

Ad Building 52

Ad Building Marketing & Strategy Advertising Agencies Marketing Report 52

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. Do you have a budget for your content production? Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. The post Can AI Really Make Go-to-Market More Productive?

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Are they companies offering alternative products?

Planning 65

Planning Marketing Plans Product Ad Building 65

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. So, what can be done to plug these blind spots?

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Give them access to penny-perfect pricing so they can order and price products competitively. Unfortunately, many consumer goods (CG) brands suffer such losses, even though the industry spends $200 billion each year to promote products in stores. Unlock productivity and empower your field teams with retail execution.

Merchandising 97

Merchandising Product Work Management Pricing 97

Moz

JULY 20, 2020

What are their pain points, concerns, and obsessions when it comes to your products? The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Evergreen content relates directly to the product or industry.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 102

Social Media Work Management Marketing Management Organization 102

Moz

JULY 20, 2020

What are their pain points, concerns, and obsessions when it comes to your products? The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Evergreen content relates directly to the product or industry.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. What ways have you found to check your blind spot? Social Media Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Your Turn What ways have you found to check your blind spot?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

BOP Design

JUNE 5, 2018

In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website. Look for the longer emails you’ve sent where you’ve explained a process or how to properly use one of your products. Your Inbox.

Paid Search Agency 49

Paid Search Agency B2B Sales B2B Marketing Design 49

Hubspot

FEBRUARY 21, 2020

And because salespeople are so focused on meeting their number, it can be hard to spot burnout in your team before it’s too late. So here are seven ways to spot burnout in your salespeople, along with helpful strategies for what to do next. This can be a tough one to spot. Sales Burnout. Causes of Burnout for Sales Reps.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Marketers can often score posts from sending free products. Bold claim, huh?).

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. Proper Training. Training is a broad concept.

Product 52

Product Tips Work Management Ad Frequency 52

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Conductor

APRIL 24, 2020

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. Set-up your product feeds. Optimize your product listings. Research how customers search for your product. What Should You Do?

Google 52

Google Product Display Opt-in 52

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 133

Social Media Product Media Work Management 133

Goodish Agency

MARCH 15, 2022

Demostory is the first browser designed for product demos. Like many others, Chris developed his method to spot and convert the leads. . Story-crafting with software plays a significant role in explaining how the product will help with their obstacles. 17:35 - Scaling the product. How it all started. 30:55 - Outro.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Securing a guest spot on a podcast is a real coup, so take advantage of the win by following best practices for success.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

MARCH 12, 2024

First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. .”

Marketing AI 94

Marketing AI Advertising Agencies Advertisements Advertising 94

Convince & Convert

SEPTEMBER 7, 2011

Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. The Creation and Curation Sweet Spot. This feels like a pretty solid sweet spot. This act of finding good content and sharing it is known as content curation.

Curation 166

Curation Research Sample Click Rate 166

Navigate the Channel

MARCH 7, 2022

Here are seven boxes your product should check in every buyer’s eyes. Does the Product Meet the Customer’s Needs? The most important question any manufacturer needs to ask themselves when developing a product is whether that item truly meets the customer’s needs. Thankfully, our team of experts is here to help.

Product 65

Product Customer Satisfaction Opt-out Opt-in 65

Televerde

JUNE 28, 2018

Users may not have an appetite to pay for their multiple social media profiles but they do tend to click on and buy products/services through ads. Consumers are seeking more honest and relatable content that provides a clear understanding of the product and service offerings, how they work and what problems they will solve.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Martech

MARCH 12, 2024

This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. And this spot shows how Background Remover is used for video production. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot.

Marketing AI 115

Marketing AI Tools Enterprise Management B2B 115

Marketing Insider Group

OCTOBER 18, 2023

Journalistic writing makes your content more credible and boosts your content creation productivity. Image Source Higher Productivity Newshounds live and die by deadlines because the public craves its daily fix of the latest info. The red spots are the most viewed areas, while the blue spots are quickly scanned information.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286