LeadSloth

JULY 14, 2009

For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). “Web Portal Software&# rather than “Business Software&# and “Web application usability&# rather than “usability&#.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. Interview with Terry Whalen from CPC Search.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

AUGUST 5, 2010

Again, this is where newsletters often go wrong: they try to promote a webinar, a whitepaper, and a new product, all in the same message. If you’d like a response to your email, you need to have a call-to-action. That works best if you have only 1 call-to-action per message. Register today: [link].

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

OCTOBER 15, 2010

Webex Integration & Other Product News. Peterson, VP Products, presented the product roadmap. The big announcement was an upcoming integration with Webinar software, starting with Webex. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!).

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 30, 2009

The project itself will cost a fair amount of money, both for software as well as for expertise (either hiring an in-house expert, or hiring a marketing automation consultant ). Is productivity improved? Investment-to-revenue. I believe there is a good reason for this: costs savings with Marketing Automation are marginal.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

OCTOBER 26, 2010

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. About the Author.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

SEPTEMBER 8, 2010

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Being successful in the Microsoft market requires that software vendors befriend those same channel partners and give them a cut: that’s a different business model from direct sales. What if you’re choosing a CRM system today?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

JULY 29, 2009

A popular offer for software vendors is the free trial. In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# Very true. Very frustrating.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100