7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
LeadSloth
MAY 25, 2010
This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. This is the first serious Marketing Automation initiative by a major software player.
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