Customer Experience Matrix

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Software Has Stopped Eating the World

Customer Experience Matrix

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. By contrast, recent years haven’t seen radical change in software development. Software plays a critical role but it’s a supporting actor in a drama where the excitement is in the streets.

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The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. marketing automation software software vendor selection system requirements VEST report'

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Now that we have a framework, let's apply it to a specific product. System functions are exposed via APIs which let the company, clients, or third parties build apps on top of the core product. We'll start with BigID. Data Discovery BigID is a specialist in data discovery. Clients can run it in the cloud or on-premises.

Privacy 180
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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). What did look interesting was the number of ratings and/or reviews for specific products. This left seven sites worth a closer look.

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When to Use a Proof of Concept in Marketing Software Selection -- And When Not

Customer Experience Matrix

A similar definition applies to software development. In the context of marketing systems, though, a POC is usually not so much an experiment as a partial implementation of an existing product. Of course, software buyers have always watched system demonstrations.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. It's also one foundation of the MadTech vision I offered last year.

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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. A successful concept like CDP quickly takes on a life of its own. All that said, I’m not yet ready to redefine CDP.