Event Marketing Leads Plummet Due To Coronavirus Cancelations
Smashmouth Marketing
MARCH 14, 2020
With typical sales development outbound conversion rates from lead to appointment, the numbers work like this: 100 leads will result in 35 conversations (average, through calls, emails, InMail or SMS pursuit). Using the numbers above, that means that the average cost of acquiring an appointment may be $1,800 to $14,420 per appointment.
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