Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. But avoid the hype of sales clichés.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). 6 Principles of Quality Content. But avoid the hype of sales clichés.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a valuable service to your readers. Pros: Money!

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Content should be focused on readers, not you and your business. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. What are their struggles? What do you think?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JUNE 5, 2013

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Be flexible – most of the time, bloggers are busy people, just like everyone else in the world.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

FEBRUARY 5, 2013

Professional marketers are usually attempting to upsell you on more products or services. ’ Instead of “Thanks for attending my webinar, and by the way, here’s the next big thing I’m doing for you,” I got a reminder that a marketing plan needs small daily steps to connect with clients.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JANUARY 17, 2014

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. They try to say too much.

Video Marketing 100

Video Marketing Digg Small Business Marketing Buzz 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# The Smart Way to Get Started on Twitter: Twitter for Business Coaches.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 17, 2011

Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. I’ll tell you why.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Of course it’s all about their company products and services, why wouldn’t it be?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blog Writing Tips for Business Clarity. Stumble upon something good? Tweet This!

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MAY 11, 2012

It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! Don’t Be a Pinterest Pinhead.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. Get a World View: Before you can sell a product or service, you need to sell a world view. Blog Content: Are you personal… or all business?

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 14, 2011

Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? Let me tell you a story about that.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. is to make a list of all the benefits of your products and services to clients. This 15 page report is free (a feature) and provides many benefits to small business owners how to blog successfully.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. &# is to make a list of all the benefits of your products and services to clients.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 12, 2012

Here are a few tips savvy social marketers can take away from teens: Don’t take life (or your business) too seriously. Not everything has to be about business. Encourage interaction among your followers and fans with posts that have nothing to do with your business or products. Social Media for Busy Business Bloggers.

Social Media 100

Social Media Media Business Ideal Customer Profiles 100

Writing on the Web

JULY 3, 2013

This is what you need to do whenever you write any content designed to market your products and services. Here’s an example of one done for my business site, Content for Coaches , just under two minutes (less than $357 by HypnoVid ): For some reason, the eye… and the mind… is drawn to animation. There you go, right?

Video Marketing 100

Video Marketing Small Business Marketing Course Content Marketing 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. No small task, for sure. Sales of a product or informational product like a book.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

SEPTEMBER 19, 2012

However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. She is a web content writer for Business.com.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100