Webbiquity

FEBRUARY 2, 2016

After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

AUGUST 7, 2018

Search engine optimization and marketing (SEO and SEM): Compare backlink profiles, target keywords, keyword rankings, and other optimization-related information with tools such as Ahrefs , iSpionage , and Spyranks. Google Analytics is nearly universal.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • Maximize the productivity of your ad spending? Firms willing to commit investment, testing and experimentation are likely to find PPC campaigns a productive, supportive and cost-effective component of their overall online marketing mix. It’s flexible.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. According to About.com , “Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

APRIL 10, 2018

But given that customers now complete nearly 60% of their purchasing decision before they talk to anybody in sales, B2B marketers today have a huge opportunity to create value by helping move the buyer through the funnel and enable sales pros to focus on what they do best, making them more productive (and reducing COGS).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MARCH 8, 2016

34% watch product and informational videos. Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. 34% want to watch product or informational videos. But 93% of marketers connect their content directly to a product or service.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.” They circle simultaneously.”.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

OCTOBER 25, 2010

Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Preparation: What You’ll Need First. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. 3 SEM Facts. Agencies do SEM better. ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. Is The Hype Over Google AdWords Quality Score Justified? by Search Engine Land. Do more with less — Part 2 of 3 by Inside AdWords.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

MAY 30, 2010

SEO, SEM and Web Design. Jimmy Kimmel explains how late pitchman Billy Mays is able to keep selling products even after his untimely passing. How social media is like the seventh grade by Training Marketer. How automated social media responses make online introductions as awkward as junior high. Tasteless, but funny.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

SEPTEMBER 5, 2017

Though branded terms (keywords that include your company’s name or products) are kind of like “fake” organic traffic, don’t forget that Google Analytics is still considering it organic. Therefore, you should always keep an eye on how your PPC activities could potentially affect rankings. Here’s How PPC Can Cut Into Your Organic Traffic.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

JUNE 18, 2018

The 17 Best Keyword Research Tools for SEO and SEM. Business Operations and Personal Productivity. Personal Productivity. The 14 Best Personal Productivity Tools. The Six Best Screen Capture Tools. The 16 Best Sites for Free Stock Photos and Videos. Content Distribution and Promotion. Website Design and Optimization.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

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JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 6, 2020

vendors who sell to the same market but non-competitive products) to expand your audience and get relevant backlinks. Strategy and tactics should be coordinated with search engine marketing (SEM), social media, lead gen programs, even brand marketing. Avoid bad guest blogging outreach that will lead to more headaches than help.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

MAY 11, 2017

Productivity Suites. An open source office productivity suite with applications for word processing, spreadsheets, presentations, drawing, database management, and mathematical operations. Sample review: “Tired of spending too much time on shipping issues and trying to track down your sent out products? 1) Open Office.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

APRIL 10, 2017

Enter any word, phrase, brand or product name, or boolean string, and Google will send you periodic email updates of all mentions it finds. WhosTalkin.com is a social media search tool that allows users to search for conversations surrounding topics, keywords, products, or brands. 30: The 14 Best Personal Productivity Tools. #31:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MARCH 21, 2017

New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31: 25: The 28 Best Web Design Tools.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Webbiquity

JULY 24, 2012

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

OCTOBER 29, 2012

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

APRIL 4, 2017

Sample review: “What better way to show off your product or display your latest feature than a video? 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31: 30: The 14 Best Personal Productivity Tools. #31: Showcase reviews: Siasat. 9) Overvideo.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 9, 2017

10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31: 30: The 14 Best Personal Productivity Tools. #31: . #7: The Six Best Google+ Marketing Tools. #8: 8: The Four Best Online Education Tools For Business Pros. #9: 9: The 14 Best Marketing Automation Tools. #10:

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

MARCH 14, 2017

A combination of professional technology and service to retouch images and scale post-production for photographers and ad agencies. The rest is history, as they optimize your product images for e-commerce.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31:

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

Webbiquity

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: Stratabeat ). MarketingProfs ). TNW News ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 1, 2012

Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. ” A Complete Review of Wordtracker’s Link Builder by SEO Book.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JULY 26, 2016

collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: File sharing tools are invaluable not only for content marketing professionals and consultants (e.g.,

Marketing Automation Services 100

Marketing Automation Services Tools Enterprise Management Best Practices 100

Webbiquity

OCTOBER 18, 2011

TAB Products – “Hybrid Records Management” TAB Products is a provider of records management software , file folders and other filing supplies, mobile shelving , and health records management products through its AMES division.

Marketing Management 100

Marketing Management Optimization PR SEM 100

Webbiquity

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Find a tie between your “boring&# product and something interesting and capitalize on it. Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! product photos, diagrams, infographics, trade show pics etc.),

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

APRIL 25, 2017

These video clips can be used free of charge, in both personal and commercial productions. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31: 30: The 14 Best Personal Productivity Tools. #31: ” — StoreYa Blog. . #7: 11: The Seven Best File Sharing Tools.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

DECEMBER 7, 2017

An AI-enhanced product like Google Assistant may offer value for B2C ecommerce providers, but no buying group is going to use Alexa to shortlist their SaaS platform options. That’s a 4% conversion rate ; for B2B, that’s pretty steep. As for a typical B2B firm getting 600 conversions in just a month? There’s hope, however. Keyword selection.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

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MARCH 23, 2017

So how much time should you spend on content promotion versus content production? 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 30: The 14 Best Personal Productivity Tools. #31: 30: The 14 Best Personal Productivity Tools. #31: 7: The Six Best Google+ Marketing Tools. #8: 25: The 28 Best Web Design Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

FEBRUARY 26, 2019

SEO and SEM Budgets. Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). More than half (65% for SEO, 57% for SEM) of companies in the $1-5 million range will do so. Which Channels Drive the Most Conversions.

Allocation 231

Allocation Marketing Budget Planning SEM 231

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FEBRUARY 18, 2010

Emel Mutlu explains how to use the AdWords display ad builder tool to create ads for Google’s content network that display multiple products, incorporate multiple destination URLs, track unique interactions, include video, provide in-ad coupon codes and more. Rich Media and Video templates in display ad builder by Inside AdWords.

Adwords 100

Adwords Tactics Tips CTR 100