The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MARCH 25, 2016

Sell the event, not the product. No-one cares about how wonderful your product is. Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. A Webinar invitation should sell the value of the event, period.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

FEBRUARY 24, 2015

For example, you may wish to measure the performance of “branded terms” – the name of your company, product names, names of competitors – based on impressions, or even ad position, whereas more generic terms will be measured on Cost Per Lead or Cost Per Qualified Lead. Your tracking system can never be good enough.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

JANUARY 29, 2015

As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!) Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

DECEMBER 12, 2014

So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. It’s still true that if your landing page has the aura of a product pitch, it may dissuade the prospect who is only looking for information, say: a white paper. (I’d

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JUNE 3, 2009

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing.

Paid Search Agency 100

Paid Search Agency SEM Adwords Campaigns 100

The Point

MARCH 16, 2010

At the ad group level, use negative terms that are specific to that particular product group, industry, or landing page, but that might not apply across the entire campaign. For example, “enterprise” might be a negative keyword for a small business ad group, but not for your product line as a whole.). job openings. job search.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

SEPTEMBER 17, 2014

Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

OCTOBER 14, 2009

We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. the person has received very little information to date on your product (and thus is less likely to want to try it out on the spot) and.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

MAY 30, 2023

Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Eliminating wasted spend is one of the easiest ways to increase SEM efficiency. . * Identify and eliminate wasted spend in search.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

JULY 20, 2018

Sell the offer, not the product. Make sure any headline above the form (“Exclusive Report”) and button copy (“Download Now”) are action-oriented and consistent with both the offer and how that offer will be fulfilled. Don’t pitch your company. Should You Use the Same Landing Page for Email and Online Ads? via @spearmktg. Click To Tweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

JANUARY 25, 2012

Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. Sell the offer. Once you’ve decided on the right offer, sell it.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

JANUARY 31, 2011

That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. But the marketing team needed search to contribute more to the company’s overall lead generation goals.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

FEBRUARY 18, 2014

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

JUNE 16, 2015

In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks derived from prospects who aren’t really searching for terms related directly to your product or service, but who saw (and clicked on) your ad anyway.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100