Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. How many searches? Why do this?

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Clickthrough Elasticity Click Rate Sample 137

Biznology

APRIL 4, 2019

Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. Site Search. So many stories.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

SEPTEMBER 12, 2017

Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. The post Publish first, then edit and revise, for Google search success appeared first on Biznology. Don’t sweat it.

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Google Blogger Search Marketing Advertisements 156

Biznology

MAY 25, 2016

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. Voice search. As such, I always feel like I learn more than I share.

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Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. You can become your very own influencer.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 17, 2015

Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work. You get what you measure. Like this post?

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Biznology

DECEMBER 4, 2015

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well.

Search Marketing 80

Search Marketing Google SEO Act-On 80

Biznology

JUNE 5, 2015

But more and more, studies are showing that search marketing does aid branding. Understanding the decision points of your prospective customer helps you create a search marketing campaign that targets the widest necessary set of keywords. Measuring Brand Awareness with Search. Creating Brand Awareness with Search.

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Tactics Brand Identity Branding Banner Ads 80

Biznology

JULY 13, 2015

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well.

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

JANUARY 4, 2016

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. The post Are you using social media for search keyword research?

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Keywords Social Media Research Long Tail Marketing 80

Biznology

OCTOBER 18, 2013

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” Is paid search part of marketing? Does paid search allow for creativity and passion and art? Paid search is a science.

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Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

APRIL 4, 2012

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Global Search Marketing from Mike Moran on Vimeo. Thanks to all our sponsors:

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Search Marketing Paid Search Agency Webinar Metrics Keywords 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

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Paid Search Agency Mobile Advertising POS Business 80

Biznology

MAY 31, 2016

Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google also understands eCommerce and products and so forth, but that’s not what I do. It’s really hard to get Google’s attention. Of course you would.

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Google Optimization Click Rate Content 64

Biznology

AUGUST 21, 2013

At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and why it may not be doing its job. But no matter where you rank, too many sites fall down on the job at connecting search results with business results. Or it ought to be.

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Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

DECEMBER 2, 2013

One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Such high spend in the Household Products category. Yes, there is a lot of free data out there that has attempted to answer this question.

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Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Such high spend in the Household Products category. Yes, there is a lot of free data out there that has attempted to answer this question.

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Spending SEM Advertising Agencies Verticals 80

Biznology

JULY 19, 2013

O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about. Read on and see why.

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SEM Wikipedia Search Marketing Loyalty 80

Biznology

FEBRUARY 26, 2014

As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year. Read on, dear friends. Mobile matters.

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Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

MAY 21, 2014

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Search Engines: See how to monitor mobile, international, and foreign language engines. Copy: Learn which ad copy and offers are most effective.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Biznology

JANUARY 22, 2018

But often, they buy early stage startups to acquire their people, products, and patents. Check that you’re making good choices with a quick Google search. Use that metric to estimate, or search and find, the number for each problem. Move bits over networks, not products through supply chains.

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Lead Scoring Lead Ranking Intent Leads 360

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. When people are looking for content, more often than not, they search by topic.

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Wikipedia Keywords Linkedin Search Marketing 208

Biznology

OCTOBER 23, 2017

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Personalized search already does this. Your personal search history is used to customize your new searches. As a result, search shows you a unique personal view that is yours alone.

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Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

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Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Google Hummingbird is eHarmony for Search (biznology.com).

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Google Youtube Blogger Domain 80

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies. Only people who are serious about your product will be likely to take it on trial.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

MAY 22, 2013

Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. The era of “peak search.”

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. Panda used human raters and machine learning to assign a quality rating to every Web site for every search. First, in early 2011, it was Panda. But it is hard to do. It shakes your confidence.

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Google Search Marketing High Quality Lead Rules 80

Biznology

FEBRUARY 10, 2012

I do like those neat commercials with all the Google product and services logos swirling around–well, uh, they are swirling around the Chrome logo, which I don’t really get, but let’s not quibble. In a nutshell, Google is trying to discover just how the “simple folk” uses search. Up to $25 in gift cards.

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Privacy Internet Marketing Amazon Search Marketing 80

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Leveraging GMB to rank high in local searches.

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Lead Ranking Lead Scoring SERP Mobile Marketing 197

Biznology

APRIL 9, 2018

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. Sometimes referred to as “search listening,” it starts much the same as SEO research, identifying relevant “parent” and “child” terms that have a high search volume.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

JUNE 25, 2010

I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28 local branches are found in local searches. Search engine results pages (SERPs) for local search have become increasingly competitive. That's a lot of searches.

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Google SERP Search Marketing Internet Marketing 80

Biznology

MAY 3, 2018

Your audience doesn’t always arrive at content that sells your product through a search. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related. James Mathewson is IBM ‘s Distinguished Technical Marketer for search.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources. Antitrust Forces Storm the Castle.

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Search Marketing Doubleclick Planning Adsense 80