LeadSloth

NOVEMBER 16, 2009

I will write about Social Media some other time, and focus on CRM in this post. For CRM, I focused on Salesforce.com. Products & Pricing. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Opportunity creation. Forecasting. Call logging. Individual emails.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

LeadSloth

OCTOBER 20, 2010

Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. Cloud Connectors.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. The product has matured as well. Sounds like the idea has legs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Say you write a really interesting and popular post – why not build a content distribution campaign around it? Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Say you write a really interesting and popular post – why not build a content distribution campaign around it? Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

FEBRUARY 25, 2009

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. But will those users really do any better with a different product? Some fraction of users really did buy the wrong product, but I’ve no doubt that most have problems due to flawed deployment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2011

Both events mark a continued expansion of their product. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Users who wanted to do this would need to write conditions for each step that exclude conditions for previous steps.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JUNE 29, 2011

But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So it’s all good.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. So let me try again. Act-On has over 200 clients.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 14, 2011

In fact, I (and many others) have long argued that marketing automation makes more sense as an integrated component of a CRM system than a stand-alone product. ClickDimensions has its own email engine, replacing the product’s original reliance on ExactTarget. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

NOVEMBER 18, 2009

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Anything Goes Marketing

MAY 26, 2007

Your organization writes articles and you blast them to your list. These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. You may even want to let one of them write an article.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Today’s post was written by Louise Baker, freelance blogger and journalist.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 4, 2008

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx.

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

LeadSloth

JULY 12, 2010

You’ll have a big chance of success if you reserve 20-25 hours to get started, and enough time each week to write at least 2 blog posts (again, this is true for all SEO & social media tools). HubSpot’s Medium and Large products give you the option to keep using your own site. Mid-size Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Write 1500 word blog posts to get to first page of Delicous.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Write 1500 word blog posts to get to first page of Delicous.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Heinz Marketing

MAY 2, 2022

I mean, even back before that was a phrase, you spent seven plus years at Salesforce and a lot of that time was sort of running sales productivity. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You’re guiding everyone.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

NuSpark Consulting

JULY 17, 2010

I’ve been writing more about marketing automation recently, and I wanted to bring about few key points: For Marketing People: Marketing Automation does not replace what you do; it enhances your value. Most systems integrate well with SalesForce.com, but also others. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

FEBRUARY 9, 2014

And for many marketers, it isn''t actually the writing or creating that''s the problem -- it''s figuring out what the heck you should create! How to Write Effective and Engaging Meta Descriptions. Its meta description is about writing meta descriptions … how meta! The best part about this post ?

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Some people may be great at engaging on Twitter, or a super star at writing blog posts, but if they get lost in lower value activities online or can’t find the proper mix of time to spend on different social and creative projects, you may be wasting resources. familiarity with salesforce.com is a plus. A thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. But it’s hard.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48