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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

Tom doesn’t know whether you need his product and neither does Kate — but she at least knows there’s a chance. Inside sales became prevalent in the 1980s when companies wanted to sell large volumes of their products without having to travel. One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com.

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Artificial Intelligence software can also level the playing field for small businesses by increasing productivity and enhancing the ability to smaller businesses to compete with the big leaders in their industries. Many of these software products are so costly that only 35% of businesses have invested $1 million or less.

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The Winter ’22 Release Preview Is Here

Salesforce Marketing Cloud

After October 11, you will have access to hundreds of globally available products and features. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The result is fewer unqualified leads from people who would never buy your product. The ad below from CRM giant Salesforce.com is an exception. The creative requirements for sponsored updates are simple – a few lines of text and a custom image. Here are the two key reasons why I think that is: 1. Click To Tweet.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response.

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