Customer Experience Matrix
MARCH 9, 2011
The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On does have some weaknesses compared with most other products. This simplifies content creation.
Customer Experience Matrix
SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.
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Customer Experience Matrix
JANUARY 31, 2014
The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
Customer Experience Matrix
JUNE 10, 2008
That’s not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. One step can include multiple actions, each with its own conditions.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.
Customer Experience Matrix
OCTOBER 10, 2011
Thinking in those terms, Beanstalk Data is a tasty morsel. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Anyway, back to BeanStalk.
Customer Experience Matrix
APRIL 14, 2009
Sadly, some vendors didn't get the memo and have built products that straddle my categories. Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users.
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