Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. The product has matured as well. Sounds like the idea has legs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. The Salesforce.com survey included a nice balance of B2B and B2C participants.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? I recommend sending out a three-question survey: How did you find us? Discover your highest ROI products and services.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? I recommend sending out a three-question survey: How did you find us? Discover your highest ROI products and services.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) The other clear message from the survey was that the main reason leads are not followed up is “not enough info”.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

OCTOBER 26, 2006

Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?” lives up to expectations. This is not exactly a best practice.)

Demand 120

Demand CRM Salesforce.com Studies 120

Customer Experience Matrix

MARCH 9, 2011

The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. Act-On does have some weaknesses compared with most other products. Act-On has over 200 clients.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. When onboarding: Keep things fast, simple and easy Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. When onboarding: Keep things fast, simple and easy Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . The CLV equation reveals that customers are more valuable to your company the longer they remain active users of your products.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Nuvi

OCTOBER 11, 2018

Lee brings Reputation.com a strong track record of accelerating growth at large-scale and entrepreneurial organizations, including DocuSign, FinancialForce and Salesforce.com. tweetshare tweet=”New hire: Reputation.com appoints former FianancialForce and DocuSign exec Chris Lee as #EVP of Worldwide Sales.”

Enterprise Management 40

Enterprise Management Salesforce.com Verticals Marketing Management 40

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

LeanData

APRIL 8, 2015

The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. As I’ve pointed out many times before, consultants love their 2x2 matrices.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 FTC proposes legislation on product testimonials. Internet surveys combined with traditional research methods are becoming the norm.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

LeanData

APRIL 8, 2015

The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors?

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

chiefmartech

APRIL 4, 2017

I recently reviewed the integration capabilities of an online survey platform to an MAP. The integration didn’t support the ability to pass the response data from a completed survey to the MAP, which could provide much more value to marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

JUNE 24, 2010

Try browsing a small business app store (such as Google App Marketplace , GetApp.com , Salesforce.com AppExchange , etc) sponsored by a company whose applications you already use, taking advantage of customer ratings and comments to help you get to a manageable short list. Do you periodically survey or poll visitors to your Web site?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

markempa

MAY 22, 2017

LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Written criteria for lead routing (territories, vertical focus, product interest, etc.). Case in point. Did you catch that?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Customer Experience Matrix

JANUARY 24, 2015

The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 26, 2014

They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. The system can also extract the HTML of an existing Web page, insert new content such as a Web form or survey, and deploy the modified page in place of the original.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

InsightSquared

MARCH 29, 2018

That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”. It doesn’t gin up PR in the way that, say, a new artificial intelligence product might.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. 1 ) Picreel. 3 ) Wufoo.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187