Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

OCTOBER 15, 2014

Guide each of your sales rep to quantify for themselves what “business as usual” is costing them each and every day, and how even a small improvement from what you are proposing can help them be more productive and effective, yielding better quota performance and success. Keep it About the Customer – The job of your sales rep has changed.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. An effective CRM tool provides real-time data, trustworthy reporting, enhanced automation, and overall increased productivity. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Keynote speaker, author, and comedian, Kathy Klotz-Guest, helps brands and business leaders promote a storytelling culture that fosters creativity and inspires its audiences.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The ROI Guy

NOVEMBER 29, 2017

We too believe this is a great outline for more effective engagements, following a storytellers’ arc: providing the ability for sales reps to build urgency while providing executives with the content they need to better understand and communicate your unique value story more effectively to the buying committee.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Webbiquity

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Convince & Convert

OCTOBER 22, 2013

What factors – ideation, production, promotion – are key to realizing a return on your investment? The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. What factors – ideation, production, promotion – are key to realizing a return on your investment?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150