Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Spend time experimenting to set the correct point values and time factors, "tuning" the resulting priority list for the sales folks. Average time to convert.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

ViewPoint

MAY 13, 2016

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. Define what a lead is. Who are we selling it to?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Valasys

AUGUST 28, 2020

Gavin Patterson the Chief Revenue Officer of Salesforce.com Inc. This is driving substantial increases in the gross merchandise value of the products and services being sold by the companies online. ” The products by work.com and Salesforce Anywhere were meant to help clients safely reopen offices and work remotely, respectively.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Zoominfo

NOVEMBER 22, 2019

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Crimson Marketing

AUGUST 13, 2014

Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Salesforce Marketing Cloud

JULY 6, 2023

Kapur’s favorite passage is when Dyer calls on the reader to spend 15 minutes in silence every day. Behind the Cloud’ by Marc Benioff Recommended by Kristen Handler, senior account manager at Red Argyle What it’s about: This book tells “the untold story of how Salesforce.com went from idea to billion-dollar company.”

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Engagio

MAY 12, 2020

Scout for Sales automatically brings together data from across the revenue technology stack and delivers insights into one place to improve team productivity. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Biznology

NOVEMBER 27, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It provides insights on customer acquisition spending Unless you know how much revenue you’re accruing from a customer, you won’t know how much you should invest in acquiring them.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It provides insights on customer acquisition spending Unless you know how much revenue you’re accruing from a customer, you won’t know how much you should invest in acquiring them.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It provides insights on customer acquisition spending. SaaS companies spend five to seven times more acquiring new customers than they do to retain their existing customer base. . It helps achieve consistent growth.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . I’m a real believer that your product is your marketing.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

DiscoverOrg

AUGUST 14, 2018

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. Eighty-four percent of both B2B and B2C respondents said they plan to increase or maintain their level of marketing spending in 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. key features in the new product release. Wait,” you say (suspiciously.)

Cost 100

Cost Video Marketing Effectiveness Microsite 100

InsightSquared

MAY 24, 2019

At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing processes and generating revenue. Following Dana, we are excited to have our VP of Product, Matisha Ladiwala share some InsightSquared updates.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

DiscoverOrg

AUGUST 14, 2018

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 18, 2011

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But many B2C products leave them out. Like any traveler, I’ve returned home with some new perspectives. This accounts for most of the work and most of the cost.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Heinz Marketing

OCTOBER 3, 2019

At work, Salesforce.com – I’m in there looking at our team’s numbers and running reports a dozen times a day. I love novels and spend a good part of most Saturdays reading. The idea is that if you want to get the next role on your career ladder – spend 18 months in your current role prepping for the new one.

Work Management 62

Work Management Marketing Management Salesforce.com Paid Search Agency 62

Customer Experience Matrix

SEPTEMBER 7, 2010

If you're aware of a similar product, please let me know. Like AdWords, LeadPAC lets clients set a target cost per name and a weekly budget for their spending. Define the campaign start date and weekly spending limit. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Also, you’ll spend more time connecting with people who have the motivation to actually buy what you have to sell.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. With features under control, developers have been spending their time on improving performance, integration and scalability. Here’s what’s up. Business is good.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Bizo can even allocate advertising spend across the different media to achieve reach and frequency targets as efficiently as possible. Let’s start with DemandBase.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. That’s a poor experience for your prospect and a complete waste of sales rep productivity.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40