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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Conclusion.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

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Ruckus Networks

SWZD

sells wireless systems for mobile devices and Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises. She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” About Ruckus Network s.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We think this best of breed perspective is more important than ever, as cloud computing now allows every department in the enterprise to buy the best product for their needs. Where marketing is going. Independently rated the leader. Customer support.

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CSO Insights Study Favors On-Demand CRM

Customer Experience Matrix

Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?” lives up to expectations. I don’t recall being asked whether I wanted one.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

It used to be that if your product stunk, you could get away with it, but today if your product stinks, you’ll get slaughtered by the marketplace. Inbound Marketing Works - We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc.

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