ViewPoint

DECEMBER 17, 2013

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 13, 2016

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. It took less than two years for the company to go through $100 million. All because the CEO did not insist on a common definition of a lead. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

FEBRUARY 23, 2018

It’s a specialized tool that syncs with Salesforce.com and other CRMs. See this blog for an analysis of cost and productivity of internal vs. outsourced teleprospecting. Do you report on stats such as touches per conversation, touches per lead, best conversion touches? Our tool, the PinPoint platform, does.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120