Paul Gillin

JUNE 18, 2013

Don’t lead with a sales pitch. Be helpful and sales will come. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Indium’s sales leads grew 600% in the year after the program was launched.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 11, 2012

Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” ” New York City anti-obesity ad.

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

SEPTEMBER 8, 2010

Most make little margin on new vehicle sales anymore and must take most of their profit from service. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! Customers had no easy way to share their frustrations, so there was little concern that a product or service deficiency would become a problem. An idea I’ve been kicking around for a couple of years became a formal book project in January.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JULY 29, 2011

The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. They also have multiple presences within each channel, such as product-specific pages on Facebook. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. I encourage you to restrain your enthusiasm. Social CRM introduces potentially enormous new complexity to the process.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? It’s a prime source for my Newspaper Death Watch blog. Does this stuff really work anymore?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 4, 2011

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. The company knows that its core audience is sales professionals, and it uses discounts, referral bonuses and contests to reach these individuals.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

FEBRUARY 2, 2012

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. And even that is only the beginning.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

AUGUST 6, 2012

Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This addresses the problem of lead quality, which is the biggest cause of sales waste. Victory will go to the swiftest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. A simple one is an ROI analysis of the impact of hiring a new sales representative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

DECEMBER 16, 2010

And what’s happening in auto sales will happen in every single industry. Weak products will disappear quickly from the market, and advertising won’t be able to save them. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

SEPTEMBER 15, 2011

A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. We assume that conversation about a topic influences decisions, but are they the decisions we want? Influence is contextual.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JANUARY 20, 2011

Business executives buy companies as much as they do products. They want to talk to the people who build the products they are considering, ask detailed questions and gain confidence that the company is a worthy long-term partner. The business buyer’s appetite for information also doesn’t end with the sale (see item 4).

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50