LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. So what’s their secret? simple and reasonable pricing.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

FEBRUARY 15, 2010

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Sales & Marketing 2.0 Even though the name makes you think otherwise, the Sales 2.0 Even though the name makes you think otherwise, the Sales 2.0 Conference.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. expensive sales teams). Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. There is severe competition (30+ vendors).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

AUGUST 24, 2010

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. If you don’t know, ask your sales people, or simply call a couple of prospects and ask them.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

OCTOBER 18, 2010

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. They think strategically about their sales & marketing processes. This is usually a collaborative effort between marketing and sales. Process First.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

SEPTEMBER 24, 2009

Choose Your Products and/or Business Unit. For example, focus on a particular product or market segment with a high value. Tom Hayden from SAGE Publications created a flowchart that guided discussions in the entire organization, from the sales teams to the CEO. Make Sales Happy Quickly. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

DECEMBER 14, 2010

When you’re doing projects, you’re busy and you don’t spend enough time doing sales. And when you’re doing sales, it takes a while to get new projects lined up. Therefore, I won’t blog about vendors and products. However, I found that being an independent consultant has its challenges.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

FEBRUARY 10, 2010

You need to link marketing automation to CRM so you can link campaigns to sales opportunities. SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. Revenue Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 15, 2010

One of he things Bill illustrated was how Sales Development Reps have to follow up with leads within a certain of days, otherwise their boss or even the executive team will be notified (using Marketo). Webex Integration & Other Product News. Peterson, VP Products, presented the product roadmap.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. It may take a while before potential clients are ready to buy or even want to talk to a sales person. Sales & marketing alignment is finally getting the attention it deserves. Lead Nurturing. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Is productivity improved? More efficient sales force. They are also increased efficiency. Are there costs savings?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Genius.com, Product Marketing Genius ( PDF ), San Mateo CA. Sales Force Automation software (primarily Salesforce.com). sales & marketing processes). Challenge 2: Marketing & Sales Skills Required. A thorough understanding of sales & marketing processes is required. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

SEPTEMBER 8, 2010

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Also, it’s useful if sales people can see information from the marketing automation system within the CRM system. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. What CRM System to Choose?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Conclusion.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius.com B2B Marketing for Faster Sales Blog. Today I’ve put together a list of vendor blogs. In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. Interview with Terry Whalen from CPC Search.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. Scott Mersy , VP Marketing and Products, Genius.com. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. calculating a lead score until the prospect is sales-ready. But let’s take a closer look. Why Automate Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100