Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. Proper training, staff selection and the documentation of playbooks or processes is critical to long term success with technology in marketing and sales.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

AUGUST 9, 2016

Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

JANUARY 6, 2016

Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. During the Q&A portion of the webinar give them access to ask questions of an executive or perhaps someone on your product management team that you know they would value speaking with. Field Events.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

OCTOBER 9, 2015

For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MARCH 22, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

OCTOBER 5, 2016

My company Lattice built an AI-based marketing & sales solution from the ground-up. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. End users need explanations not orders – A sales rep is never satisfied with a purchase probability because it is not actionable information.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

JUNE 23, 2016

However, the PCI DSS, ISO 27001, FedRamp and other certifications that these fine companies work hard to get have nothing to do with the how the companies that run their products on these highly secure platforms are actually acting.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

NOVEMBER 10, 2015

Ultimately, predictive marketing extends well beyond the marketing department—information moves both upstream and downstream, providing guidance not only to top-level executives, but also to production, procurement and sales departments, as well as supply chain partners and vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 15, 2016

W hat does this mean for those of us in marketing and sales? In the world of marketing & sales, the equivalent of the new-AI are the predictive marketing and sales applications. Predictive sales can significantly shorten the time to ramp by keeping new reps focused on attractive prospects.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

DECEMBER 10, 2015

In this post I will deal with the first question – how do you know if the model you have in hand is good enough for production? The customer with the closed sale should be the one with the higher probability according to the model. the model is likely too good to be true in production. If the answer is between 0.7-0.9,

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100