Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Customer-centricity is a competitive advantage! They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

APRIL 21, 2015

Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. User personas are designed to address the perspectives of those who work with your products, solutions or services on a daily basis. Further reading: Learn more.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. My [your category of products] is easy to use. Describe the process to me?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 9, 2016

They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development. They have at least one internal resource accountable for owning personas with a related KPI. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 24, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We help our clients discover their personas through primary research; and, then we help them operationalize around those personas throughout their sales and marketing efforts.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? as they relate to your product or service).

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. What separates the leader of the pack from their competitors?

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Glen attributed this label to authors Michael Raynor and Clay Christensen, who wrote: “When managers define market segments along the lines for which data are available rather than the jobs that customers need to get done, it becomes impossible to predict whether a product idea will connect with an important customer job. Read more ).

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

DECEMBER 19, 2018

The purpose of buying insights is to democratize them to everyone in the org, especially roles like sales, marketing, and customer success who are responsible for day-to-day touchpoints with customers. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems. Drive more revenue.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120