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SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” With B2B sales cycles getting longer, this is a critical point.

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Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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APRIL 17, 2018

Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. More and more companies are turning to chief marketing officers (CMOs) as CEO candidates.

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CMO Marketing Strategy Marketing & Strategy Organization 180

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DECEMBER 7, 2023

it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. When marketing automation integrates easily (we’re looking at you, CRM!), Feel stuck in the 90s? It might be time to implement marketing automation with a new provider!

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 193

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) B2B companies have complex buying processes (hello, long sales cycles!). And what makes a lead qualified to talk to sales?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 6, 2023

With the right planning and the right tools , SMS can bring advantages for your marketing, sales and customer service programs, because of its benefits in immediacy, personalization, universality and user experience. For example, say you provide B2B products and services. Immediacy SMS alerts are immediate.

SMS 187

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

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Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 27, 2023

Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way.

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SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. A company is more than the sum of its products. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Blocklists can also include keywords or products to exclude from campaigns. What is an Ad Audience?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

The frequency of emails should be informed by the sales cycle of your product. For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer. Unsure how to determine the best cadence for your customers? Don’t use generic addresses (e.g.,

Deliverability 187

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. How many CTAs should you use?

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Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130