DivvyHQ

JANUARY 12, 2021

More here from guest contributor, Romy Catauta. While this may feel like more of a curse than a blessing, the functionality of today's content hub platforms truly deliver in terms of centralized organization, operational efficiency, and performance data.

ROMI 59

ROMI Digital Asset Management Marketing Management Content 59

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). Consider producing explainer videos for each of your major products or services at the very least. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SmartBug Media

MAY 2, 2022

Using methods such as ROI, ROMI, and ROAS can lift the veil of mystery surrounding the success of your ad campaigns, but which method is right for your business and your overall marketing campaign? To do this, take the sales from that business or product line, subtract the marketing costs, and then divide by the marketing cost.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Allocadia

MARCH 30, 2021

Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

markempa

AUGUST 8, 2016

What’s the impact are your marketing investments making on sales productivity? What’s your return on your marketing investment (ROMI)? Here are six big picture questions you can answer work on solving and measuring to give you an edge help your CEO get clarity. On the sales pipeline? On revenue velocity?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Guest post by: Romi Mahajan, Blueprint Consulting. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 12, 2019

However, not all the customers who view the website of a company might actually be interested in availing of a product or a service. 5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). 49% Increase in profitability per product/service.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

MARCH 12, 2020

MBA introspects the products that the customers tend to purchase together. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The data from Market Basket Analysis can be extracted to establish an interesting association between products from the data point.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Vision Edge Marketing

MARCH 28, 2012

Market share is generally defined as the company’s share of total sales of all the products within the category in which the company’s brand/products compete. The share number is derived by dividing your company’s product/brand sales volume by the total category sales volume. ROMI—LTV current year—LTV previous year.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

ViewPoint

JUNE 28, 2018

Within three years the client, which had superior products, had blown the money and was absorbed in a fire sale by their largest competitor. They calculate how much the average deal is, assume a 20% close rate and calculate ROMI (return on marketing investment) based on these estimates. So, what happened?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 21, 2013

This does sound logical, but it is only true for commoditized services solutions or products or for relatively low-ticket offerings. Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 18, 2019

Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Customer Experience Matrix

MAY 17, 2007

And I quote: “Recent Aberdeen research indicates that Best-in-Class organizations utilize “customer lifetime value” metrics in modeling and predicting which mix of customers, products, sales, marketing or media channels will help them to best achieve revenue targets and goals.

Studies 120

Studies ROMI Class Click Rate 120

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Allocadia

MAY 3, 2019

Customers are at the core of our company, and when we see results like these below, we know we’re on the right path with our product: 1. This means that members of the various marketing teams have access to benchmarks; they can easily see what’s happening across a particular product line or across the world.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

DemandBase

OCTOBER 10, 2018

Maybe you increase your sponsorship to include a speaking role, or you invest in a bigger booth and invite an extra product engineer to boost your on-site staff numbers. BUT … build up extra marketing activities around these events. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Their new product LearnSocial is a revolutionary new way for businesses to train employees. on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

SEPTEMBER 19, 2019

Apart from establishing brand resonance defining & using the Quality Job Applications as a Social Media KPI, it helps people in embracing their culture which in turn is important to fuel their new product launches & to attract better influencers. Videos generate a greater level of engagement & drive better conversions.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. They can even be used to open a live event to people who can’t be there.”.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 12, 2019

ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Furthermore, it also helps them analyze how particular products or services fit into the needs of their target accounts. . Targeted campaigns are run to convert VIP prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details. The real barrier is knowing how to connect the pieces and what to do with them.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Online advertising — Online ads can be used to build brand awareness or promote a specific product or service.

Work Management 48

Work Management Marketing Management Service ROMI 48

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Proving ROMI and Dealing With "Dirty" Data. Every HubSpot team uses Excel in one way or another.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28