Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. Decide whether or not you need to engage in a formal RFI/RFP process. Decide whether or not you need to engage in a formal RFI/RFP process.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech Advisor

JANUARY 28, 2020

RFPs are time-consuming, repetitive and inefficient. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. Throughout my years working in marketing, I’ve dreaded responding to RFPs.

RFP 52

RFP Work Management Marketing Management Software 52

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. So bring it on. -

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. One aim is to reduce the need to negotiate security practices with each individual vendor a business uses. The baseline requirements would be incorporated in the RFP process for maximum transparency. Why we care.

Google 93

Google RFP Ad Frequency Vendors 93

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Identify and contact appropriate vendors If you’re considering a COP adoption, you’re bound to have challenges you’re trying to overcome. What new features are the vendor considering?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Email Marketing 95

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. Evaluation Criteria.

Sample 97

Sample RFP Work Management Template 97

Hubspot

APRIL 13, 2021

For example, if a business needed a new server solution, they'd send out an RFI, and companies that offered servers would respond to share more information about their products and services to educate the procurement team. RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. And you’ll have this information before you ever have to commit to the vendor. RFP vs. RFQ.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.” Objections: Price & Budget 1.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Marketing Insider Group

DECEMBER 10, 2020

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. You can also use the tools to assign items to vendors and designate team members to oversee specific line items. The solutions then enable you to create an RFP to be sent to selected properties directly through the system.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Martech

DECEMBER 28, 2023

The Gartner Hype Cycle You need someone to evaluate the AI tools in the marketplace, do an RFP or product evaluation, onboard the tools, train the marketing team on how to use AI, and manage the vendor. Dig deeper: What does the future hold for genAI?

Marketing AI 97

Marketing AI Allocation CMO RFP 97

Customer Experience Matrix

OCTOBER 7, 2018

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) auto-generating an RFP that lists the requirements for the buyer’s use cases 6.

RFP 266

RFP Generation Vendors Ad Building 266

Biznology

OCTOBER 29, 2019

and G2Crowd , where users leave product reviews—and sellers quake in their boots. Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

chiefmartech

FEBRUARY 8, 2021

A month later, I wrote What if 1,000+ marketing technology vendors were the new normal? These products feed on the data trail of digital interactions while augmenting salespeople with bionic powers to impress and delight customers. New sales motions and playbooks are being forged, fertile ground for innovative products and processes.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.” Objections: Price & Budget 1.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Martech

SEPTEMBER 30, 2021

Regarding the fear of slowing things down, remember that RFI or RFP processes aren’t always warranted. Buyers are aware that sometimes their colleagues have a good feel for a vendor sector, and that means a thorough research process isn’t needed. Product owners and users should avoid the bad cop label.

Work Management 93

Work Management Marketing Management RFI RFP 93

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. From medical congresses and scientific meetings to product launches and internal meetings. #2) 2) Branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Hubspot

APRIL 26, 2023

That said, some companies actually won't be able to afford your product. Rather than abandoning the deal with no warning, let your prospect down gently by saying, "Given what you’ve told me about your budget, I don’t believe our product is the right fit for you." You're competing with three or more vendors.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Rev

MAY 21, 2018

That’s fine if you’re selling a $100k product or a lower cost product with a $100k lifetime value. The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

Sales Engine

AUGUST 24, 2015

On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Then they would invite those vendors in and the sales cycles would begin. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Hubspot

DECEMBER 9, 2020

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. In some cases, selling a product for the sake of selling a product can be fairly surface level.

Work Management 94

Work Management RFP Phishing Bundling 94

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

B2B Marketing Directions

AUGUST 13, 2022

The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies. In addition, the company's sales representatives focused primarily on responding to RFPs from larger prospects.

Organization 52

Organization Marketing Management RFP Barriers 52

Aberdeen

MARCH 19, 2020

The goal of the B2B buyer/researcher is to remain anonymous for as long as possible and do as much research as they can outside of a vendor website or even vendor branded content. There are a number of reasons people finally fill in forms on a vendor website, all of them suggest they need help of some kind: They need a quote.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Sales Engine

MAY 22, 2016

Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

B2B Marketing Directions

JUNE 6, 2021

The two most frequently identified growth strategies were increasing sales of existing products to existing customers (39% of respondents) and introducing new products to existing customers (34% of respondents). Solicitation Vehicle - What type of solicitation vehicle should the buying team use - an RFI, an RFP, or an RFQ?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Marketing Interactions

MARCH 22, 2022

And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. Do you think the team will do that if they’re not treated like VIPs by the vendors they consider? Vendor-focused. Think about product-led growth (PLG).

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? What’s the difference between a social media agency RFP and a social media software RFP?

RFP 99

RFP Work Management Marketing Management Social Media 99

Martech

SEPTEMBER 8, 2021

Then there are the product professionals. Project managers should bring order to shifting tactical priorities, and product managers should ensure that products — whether acquired or developed by their colleagues — progress toward a defined, cohesive strategic vision. Product Manager (technical or otherwise).

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

TrustRadius Marketing

JANUARY 15, 2020

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. The lead buyer who created this template wanted to make sure she knew exactly how well their first-choice product met these requirements. It also helps buyers evaluate the vendor as a potential business partner.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Golden Spiral

SEPTEMBER 15, 2021

Successful product launch? An integrated marketing agency offers numerous areas of expertise under one roof — such as web design, video, SEO, content production, PR, and inbound — and knows how they work in concert with one another for greater success. Ask these five questions: 1. What is your vision for success? Increased traffic?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62