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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.” The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity. And I’ll bet you rarely read them.

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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. With over 50% of companies reporting that performance reviews are a waste of time, it is time to shift the approach.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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2020 Influitive Product Year-in-Review

Influitive

To reinforce this with our own customers this year, the Influitive product team wanted to hone in on what would be most important to them and truly make […]. The post 2020 Influitive Product Year-in-Review appeared first on Influitive.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

However, negative feedback can offer actionable insights to build a stronger product and customer experience. 8 golden nuggets for responding to negative reviews. Best practices for monitoring and managing online reviews. Tune into the webinar to learn: What specific channels do customers go for feedback.

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Squaretalk Review

The Daily Egg

Squaretalk offers a budget-friendly, adaptable, and intuitive cloud communication platform to enhance your sales and support teams’ performance and productivity. The post Squaretalk Review appeared first on The Daily Egg.

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Canny Review

The Daily Egg

There’s perhaps no better way to enhance your product than hearing directly from customers and then incorporating their feedback. The post Canny Review appeared first on The Daily Egg. It’s no wonder.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.