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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 100
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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Top B2B Marketing Content and Resources of 2023

Launch Marketing

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 123
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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions. Enhanced Visual Effects : AI-assisted graphics and special effects can achieve a level of sophistication that rivals big-budget productions.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?

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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. You’ve heard the standard guidance — prioritize, automate and use data.

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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. As for David, he is an accomplished product development and strategy leader with extensive experience in translating concepts into deliverable features. Catch all episodes here.

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