Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. As this graphic shows, that included products like firewalls and VPNs, video conferencing software , and team collaboration tools. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. the appalling #NewTwitter interface), the company still offers differentiating functionality and remains one of the most productive social sites for B2B marketers. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. There were also some “yes, but” findings from the research. ” type copy.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Considering your brand / product and the message, what platform(s) logically fit? The term “social media” implies connecting with others, socializing and sharing.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). It’s a young world.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Keyword Research Guides and Tools. SEO Tools and Reviews.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

NOVEMBER 4, 2021

In what ways can I improve my product to meet their needs? According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. Image credit: Jon Tyson on Unsplash. Knowledgeable help.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from. Guest post by Grace Murphy. Next, you’ll need to plan how you will meet those goals.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

APRIL 5, 2023

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. This helps it promote the most relevant products and maximize sales. Make sure you do plenty of audience research before developing your quiz.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 17, 2022

If you have original visual content to share, Instagram can be a productive platform. Get creative with your marketing campaigns and new product launches. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Get Creative With Campaigns.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? According to research, 60% of B2B customers are likely to make repeat purchases.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? There’s no question that B2B marketers have embraced social media.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.” Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

MAY 16, 2023

Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. However, while these are all great products, none are straight-up GA replacements. What others would you add to the list?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Business customers also typically put a great deal of research and consideration into the purchases they make.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions. You can use free or affordable SEO keyword research tools like Google’s Keyword Planner or the Keywords Everywhere Chrome extension to fine-tune your list.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

OCTOBER 15, 2021

The eco-consumer movement has increased the demand for sustainable products. Researchers evaluated the significant impacts on the market, especially among younger generations. Additionally, nearly 73% of Generation Z consumers are willing to pay more for eco-conscious products. Guest post by Dylan Berger. Refine Your Audience.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. Image credit: Comparably.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. Research Your Target Audience. What will they be using your product for?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JANUARY 18, 2024

So, do your research. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. The Product. The idea came from siting in one too many meetings that weren’t productive!

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. Not only product descriptions but to make them more SEO-friendly. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

SEPTEMBER 28, 2022

For example, a business may use different email tools to promote its products and provide customer service. This is one strategy marketers use to personalize their email messages to add a personal touch while promoting their products. Then they discuss the coupons applicable to their cart and added the products waiting in their cart.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

AUGUST 9, 2022

When pitching your business or product, make sure you tailor it to your audience. To avoid this kind, research on the organization or business you’re presenting to and incorporate those insights into your presentation. Demonstrate how your products or services will solve their problems specifically instead of generalized messaging.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Webbiquity

MAY 17, 2022

Creating a Productive Work Environment. A few elements of a productive remote work environment were mentioned, but it takes more than a webcam and cool videoconferencing features to make remote employees comfortable. Reliable digital tools allow employees to focus on personalizing their workspaces to boost productivity.

Organization 305

Organization B2B B2B Sales Training 305