Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. Those audiences are added directly to the data intelligence company’s platform and used for targeting new, high-value customers. Catchlight , a Fidelity Labs startup, has released an AI-generated prospect email feature for financial advisors.

Paid Search Agency 105

Paid Search Agency Ads Google Product 105

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. This will ensure that they keep coming back to your brand for more products.

Product 105

Product Work Management Opt-out Fulfillment 105

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S. The initial response.

Facebook 105

Facebook Planning Paid Search Agency Ads 105

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Zoominfo

OCTOBER 5, 2021

Scenario One of the most untapped audiences to target is your current customers. Send in-app messages to these valued users to highlight new products and features, as well as content that drives adoption, usage, and engagement. They’ve already bought into your value proposition and experienced it firsthand.

Features 100

Features Product Content Marketing 100

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

SmartBug Media

SEPTEMBER 15, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. The goal is to craft targeted, revenue-boosting campaigns that are not replaced by AI but rather powered by it.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Engagio

OCTOBER 30, 2023

Since the release of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in the workplace has been on everyone’s minds. Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? The post Can AI Really Make Go-to-Market More Productive? more tasks while doing it 25.1%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

Features 110

Features API Customer Satisfaction User-Generated Content 110

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” Business productivity change since 1947.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Martech

APRIL 5, 2024

RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Anyword

SEPTEMBER 2, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization fFor a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful.

Marketing AI 96

Marketing AI Product Generation Effectiveness 96

Metadata

MARCH 2, 2021

Target your audience on Facebook and LinkedIn with G2 Buyer Intent We recently announced our new LinkedIn integration with G2. With this latest release – you can now create static contact lists from accounts that have visited your profile page on G2 and use this audience for your Facebook campaigns.

Product 52

Product Cost per Lead Buyer Intent Ideal Customer Profiles 52

Anyword

SEPTEMBER 2, 2021

For a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful. eCommerce Product Descriptions Generator.

Marketing AI 91

Marketing AI Product Generation Effectiveness 91

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Anyword

APRIL 22, 2022

In case you missed all of the exciting new features we churned out, here’s a rundown of everything released in April. Product Workspaces. Keep your content neatly organized with our Product Workspaces ! Our platform lets you create and select separate workspaces for your projects based on different products or services.

Product 52

Product Keywords Copywriting SEO 52

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

RebelMouse

AUGUST 1, 2022

Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out. The search engine first launched the product reviews update in April of 2021. Targets: It looks at product review content.

Google 52

Google Product Click Rate High Quality Lead 52

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This connection is key and will become your product’s differentiator in highly competitive markets. Where are your customers coming from?

Product 159

Product Planning Buyer Personas Work Management 159

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow.

Classified Ads 104

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 104

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. We saw our revenue and profit plunge overnight.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.

Research 59

Research Product Planning Demand Generation Agencies 59

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Metadata

JANUARY 27, 2021

Target G2 Audiences Directly in Metadata We’re really pumped to announce this new integration with G2. Because of this new integration, our mutual customers can sync their Metadata and G2 accounts to auto-target companies who are actively researching G2 category pages, competitor pages and vendor profiles.

Product 52

Product Lead Ranking Marketing Qualified Leads Marketing Attribution 52

Delivra

AUGUST 30, 2021

Product News September 2021. But, with our most recent release, you can now send highly targeted and personalized text messages. We’re excited to announce Delivra’s Product Documentation Hub, a network of helpful documentation that will assist in making your Delivra experience a smooth one! August 2021 Product News .

Product 52

Product SMS API Privacy 52

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52