Remove regression

Customer Experience Matrix

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NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The profiles include both raw data and calculated metrics such as trends, exceptions, signals, affinities, predictions of fraud risk, churn likelihood, and next product to buy. The predictions can be based on conventional predictive methods like regression or on integrated machine learning.

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Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Predictive modeling is widely used by consumer marketers to select names for mailing lists and to decide which products to offer existing customers. Nor do they have the skills to use a product like SAS.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. In that sense, it’s an alternative, or at least a supplement, to better training (creating more skilled people) and easier interfaces (making the few skilled people more productive).

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Types of Lifetime Value Models

Customer Experience Matrix

A complex model involves polynomial formulas and multi-variate regression and such. A partial model might include only one experience such as acquisition or renewal, while a full model would include all experiences from prospecting through product use to customer service. This ranges from simple to, um, complex.

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WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

More to the point—and this the hallmark of a good small business product—it provides the refinements needed to make a system usable in the real world. In big enterprise products, these adjustments would be handled by technical staff through customization or configurations. In WiseGuys, marketers can control them directly.

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Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix

So far as I know, none of the current products does any statistical analysis, such as a regression model, to estimate the true impact of messages at either the individual or campaign level. Compared with last click attribution, use of sales stages is a major improvement. But it’s far from the ultimate solution.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Supporting multiple channels and potentially storing names and addresses puts [x+1] Hub into direct competition with other real-time decision management products. deployment model.