Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. One answer to this challenge is provided by "post-click marketing," a.k.a.
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