Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40