range Product Related Topics 
chiefmartech
OCTOBER 22, 2023
At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. Are these people nuts? Hold that thought. We’ll come back to it.
chiefmartech
FEBRUARY 28, 2022
Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. There are a couple of important points buried in that statistic.
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Tomorrow People
JANUARY 8, 2021
What we’re talking about are the technical aspects and inner workings of products. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Price: How much will you charge for your products for each customer group?
KoMarketing Associates
DECEMBER 19, 2018
As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. About 65 percent said they were doing so via products, while 63.5 percent), surveys (74.3 percent), web analytics (66.2
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Martech
JANUARY 26, 2022
Despite the relatively low number of topics designed into the initial proposal, Google may already be aware of this issue: “This is a starting point; we could see this getting into the low thousands or staying in the hundreds [of topics],” said Ben Galbraith, Chrome product director. Additional reporting by Kim Davis.
HG Data
JANUARY 5, 2024
HG Insights is pleased to announce its CEO Elizabeth Cholawsky has been honored with the Gold Lifetime Achievement Award in the Business Products category at the 2023 American Business Awards. More than 3,700 organizations of all sizes and in virtually every industry were nominated in 2023 in a wide range of categories.
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