Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 64

Top of Funnel Analytics De-duplication Work Management 64

Salesforce Marketing Cloud

AUGUST 27, 2021

After October 11, you will have access to hundreds of globally available products and features. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Smashmouth Marketing

OCTOBER 3, 2010

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. You can trade contacts for credit, or purchase credits, and there are corporate licenses available. This is such a HUGE addition to the world of data services.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. per share, which comes to $871 million. The stock had been hovering around $17.50 recently, so $23.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

InsightSquared

FEBRUARY 27, 2018

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. You know that if you can just get them using your killer product, a commision is not far away. But what about the data specifically related to the usage of your product itself?

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Webbiquity

MARCH 12, 2019

Ecommerce is great for everyday purchases. But what if you’re making a much more complex purchase, like a dream vacation to the other side of the world, or an integrated security system for an office campus? Those things are not a “one-click” purchase. The Product. One entrepreneur has a new answer.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

NOVEMBER 5, 2015

They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. Teradata told me separately that their marketing cloud business grew 22% year-on-year this quarter, suggesting that the decline came in the older, on-premise products and/or related services.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Zoominfo

NOVEMBER 22, 2019

Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning? Who are the real advocates for your product? Discover your highest ROI products and services. Funding How much funding have they raised?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. So Salesforce has effectively surrounded the marketing automation vendors with its purchase, even ignoring Pardot. Salesforce isn''t done, or at least shouldn''t be.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Heinz Marketing

DECEMBER 9, 2021

Eliminate productivity bottlenecks and create more sales conversations with email and phone automation. I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

MARCH 25, 2009

recently on the idea that the boundaries between marketing and sales are breaking down because leads now interact with both departments throughout the purchase cycle. This isn’t a new idea: indeed, “marketing, sales and service” have long been the three components of Customer Relationship Management products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Lattice

JUNE 23, 2016

Does purchasing a safe car make you a safe driver? Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. People want to understand what certifications are out there, and why companies need to have them.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Customer Experience Matrix

JULY 25, 2014

The Bizo purchase, priced at $175 million , makes perfect sense. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. Arguably Oracle’s announcement was little more than relabeling of the BlueKai data management platform it purchased in February.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. until recently. Journey mapping.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

ViewPoint

MAY 13, 2016

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. Plans to make a purchase decision in six months or less. It took less than two years for the company to go through $100 million. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Customer Experience Matrix

JUNE 30, 2010

To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. The product has matured as well. Sounds like the idea has legs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. These programs include sales training, product training, and certification.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Salesforce Marketing Cloud

JULY 6, 2023

Thiele said he recently won a large deal because he worked with a champion, even though that contact didn’t have direct responsibility or sign-off for the purchase. Visit our product page to learn how. The champion guides you through the decision-making process, introduces you to key players, and alerts you if things go wrong.”

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

APRIL 5, 2011

Previous products include Verbind (later purchased by SAS ), Elity (eventually owned by Unica ), and Harte-Hanks Allink Agent (still around in some form). This isn’t an inherent feature of state-based systems: other products do work with a database of their own. Whether it’s radically simpler is another question.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 28, 2015

So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.

Analytics 120

Analytics API Work Management Salesforce.com 120