Vidyard

AUGUST 12, 2019

Are you more likely to make a purchase based on an advertisement or a product review? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Every company is expected to provide a product or service that is sufficient.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

DECEMBER 17, 2019

Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. Explains how to do something; Often based on popular search queries; May not feature a product or service. Watch and Learn.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

MARCH 29, 2018

We quickly got to work planning, creating, and producing our latest product offering, GoVHS. Well, then you can purchase VHS tapes in 3 packs from Amazon – the premium quality kind. The post Introducing GoVHS, Vidyard’s Most Innovative Product! The idea took off from there. appeared first on Vidyard.

Product 13

Product Television marketing Amazon Pricing 13

Vidyard

NOVEMBER 30, 2018

B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support. It also allows them to easily explain products and services, provide financial education, and offer better customer service. ¾ of late-stage prospects who received personalized videos purchased.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Vidyard

MARCH 29, 2018

We quickly got to work planning, creating, and producing our latest product offering, GoVHS. Well, then you can purchase VHS tapes in 3 packs from Amazon – the premium quality kind. The post Introducing GoVHS, Vidyard’s Most Innovative Product! The idea took off from there. appeared first on Vidyard.

Product 10

Product Television marketing Amazon Pricing 10

Vidyard

OCTOBER 10, 2018

Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start. When’s the last time you read a review?

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. Increase the understanding of your product. Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Get more purchases.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

APRIL 10, 2017

And different areas of the require different video characteristics like length or production value. the recommended production value. Product – Act-On. Act-On has a number of really great product demos that they host on their website in a video hub. Check them out here under “Product Feature Demos”.

Video Marketing 117

Video Marketing Top of Funnel B2B Marketing Funnels 117

Vidyard

MAY 23, 2018

Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. Decision Stage (Bottom of Funnel) Videos Videos in the decision stage help your buyer take the final leap and make a purchase. These can include things like customer testimonial videos, along with in-depth product demos.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

AUGUST 12, 2019

Are you more likely to make a purchase based on an advertisement or a product review? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Every company is expected to provide a product or service that is sufficient.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

DECEMBER 17, 2020

Video Publishing and Production 2.3 The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting ( Zoom/Chorus, 2019 ). Video Publishing and Production. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3 The Transition To Virtual Selling 2. Video Length.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Product, FAQs, and promo videos all align as a way to dynamically educate buying audiences online. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

JULY 9, 2020

Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works. Subscribe to cheap ones delivered to your home) and then attract enough purchases to build momentum. Keep it 90% product-free: Non-customers should still find it useful. And of those, few buy. Their problem?

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JUNE 20, 2019

From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. Increase the understanding of your product Products can be complex, and it’s essential that your audience understands yours before they make a purchase. Some of them probably aren’t even marketing hats.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

OCTOBER 27, 2019

Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Product explainer videos are a useful format for explaining complicated products or services and increasing brand awareness.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

MARCH 15, 2021

Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6. A massive 58% of consumers say that a personalized experience is very important when purchasing from a company, according to Salesforce. Where to Use Personalized Videos 4.1 ABM and Sales 4.4 Customer Service 5.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

DECEMBER 19, 2017

They feel intimidated by video production , are unsure how to use videos they’ve already created, struggle to make engaging content that captures their viewer’s attention, and aren’t sure how to measure the success of their videos. Record product videos and Embed Placing a video within the HTML code of your website.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

JULY 13, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. This includes reaching out to people you think might be interested in your product or service. What are they typically trying to accomplish with a product like yours? Produced Videos 1.2 Video Benchmarks for Content 2.1

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

JULY 25, 2019

A video message is also a great way to stay top-of-mind after giving a demo or answering product queries. These people are more likely to engage again, moving them one step closer to a purchase. Let them know you’re thinking of them, and that you want to know if the information you provided was helpful.

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

MAY 23, 2018

Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. Decision Stage (Bottom of Funnel) Videos Videos in the decision stage help your buyer take the final leap and make a purchase. These can include things like customer testimonial videos, along with in-depth product demos.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Vidyard

DECEMBER 17, 2019

Watch and Learn Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. Businesses usually create video tutorials that are relevant to their industry or product category.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

JANUARY 5, 2018

Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. A video testimonial shows a real person, a customer of your brand giving their honest opinion about your team and your product. Pre-production. Editing and Post-Production. minutes or less.

Video Marketing 97

Video Marketing Peer-to-peer Opinions Advertising Mediums 97

Vidyard

MARCH 13, 2019

“If a picture’s worth a thousand words, a video is worth a million” ( Glenn Hughes) Video allows companies with complex and difficult to explain products to eloquently deliver their message to potential customers. What is the purpose of the video? What do you want it to achieve? How will you measure success (beyond views)?

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. In aligning themselves with Kaepernick, Nike also aligned themselves with the cause, making the purchase of their gear a statement of support for Kaepernick’s cause. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

MARCH 16, 2017

96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). Prospects that view videos of a product are 85% more likely to buy – Internet Retailer ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

SEPTEMBER 25, 2020

But a video email signature can introduce your company, show off your unique personality, and demonstrate your product—all without even having to set up a call. A quick overview of a complex product? Launching a new product? If a picture is worth a thousand words, a product demo video is worth a thousand pictures.

Video Marketing 144

Video Marketing Paid Search Agency Work Management Marketing Management 144

Vidyard

JUNE 7, 2021

If it was recorded by a major music production company, you’d better bet their lawyers are on the hunt for copyright infringements, so double-check everything before you use it publicly. Purchase and download the song to use in your video Abide by the licensing agreement. Does it fit your budget?

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

MAY 13, 2020

80% of YouTube users say video helps them decide to purchase. Companies can use livestreams to deliver news, product updates, or exclusive behind the scenes peeks. Live is great for big announcements, product launches, interviews, and product demonstrations. How Do I Create a YouTube Channel for Business? 5 Top Tips.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

AUGUST 6, 2019

When Tom Dickson first stepped up to the camera, he didn’t just say “We’ve got a great product.” Use visuals to your full advantage and, as I always say, get super meta about your product. For example, one of their products. Viewers are hooked before they even press play. You can do this too. Get excited.

Blast Campaigns 83

Blast Campaigns Outreach Ideal Customer Profiles Press 83

Vidyard

JULY 20, 2018

Testimonials are simple on the surface–a customer appears on camera to champion your product and share their story. But the most effective testimonials always involve a non-trivial amount of planning and production. Unlike sales videos or fireside chats, production quality matters. How can you prepare for production?

Video Marketing 90

Video Marketing Demand Generation Agencies Work Management Paid Search Agency 90

Vidyard

OCTOBER 27, 2019

Watch and Learn Vidyard’s own video experts, Mathew King and Blake Smith, discuss the video types businesses should think about making—and what to consider from a production standpoint—in this episode of The Video Island Podcast. They are typically a high-level look at how the product solves a problem.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

NOVEMBER 11, 2020

Video is more immersive, engages more senses, and is a far more effective way to teach multiple types of learners about your products and services. This is a major reason why you’d be hard-pressed to find a corporate website without a product explainer video on their homepage. Build Credibility with Social Proof. An ultra-brief intro.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JULY 20, 2017

Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. Customer testimonials, product demos, and so on. Now, we all know that things come up, and there’s campaigns and product launches and press releases that video may need to support.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Vidyard

JANUARY 3, 2019

Back then I didn’t know there was such a thing as Vidyard, so I researched and purchased a video recording suite and set up my own in-house digital recording studio. I then sat in on a demo of the product and got my hands on a demo environment so I could really kick the tires and see how we might be able to use the platform for support.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Vidyard

MARCH 23, 2021

In order to justify creating different types of videos (including some that may not be directly related to your product), your business needs to understand why you’re creating video stories , who you want watching your content, and what you’re trying to accomplish. Will you hire an in-house videographer or a video production team?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. McKinsey found that as many as 80% of B2B buyers would rather interact remotely when making purchasing decisions. It’ll help them feel more at ease with putting down the cash for a big purchase. Customers’ sales expectations have changed. Slideshows?

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

DECEMBER 10, 2019

You really live it and leave with the impression, “Wow, I trust these people now that it’s obvious that their product does what it claims.”. What’s that one video that would prove, without a shadow of a doubt, that your product or service can do exactly what you claim? It’s a perfect way to earn trust, something we desperately need.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149