Tomorrow People

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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

Features 156
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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. This will help you understand which product updates will have maximum impact to your organisation.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

What we’re talking about are the technical aspects and inner workings of products. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Price: How much will you charge for your products for each customer group?

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How does a company stand out in an existing market?

Tomorrow People

In fact, businesses with blue ocean strategies are often vulnerable to fast followers and me-too competitors, who are ready to imitate their products and services with slight improvements. Communicating your brand meaning is about making sure your customers know exactly how well your product or service satisfies their needs.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). Firstly, VoC data is crucial for product and feature development. This ultimately enables you to differentiate your company and drive sales. Focus groups.

Opinions 156