Onalytica B2B

NOVEMBER 1, 2017

I also share my views on subjects related to purchasing Digital Marketing services. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? ZOHO Product set. WHICH B2B SOCIAL BRANDING AND SELLING STRATEGIES INFLUENCERS INFLUENCE YOU? Salesforce – sames as above. WordPress .

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. Why do they want maximum engagement?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. If done right, employees can be activated to be brand storytellers and influence others through the purchase funnel.”

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

AUGUST 30, 2017

It is first imperative to analyse whether influencers are driving behavioural outcomes (such as making a purchase) with your target audience in the areas you would like to increase your influence in. Of course, many of these work together in harmony, and some are by-products of others. Brand Consideration. Brand Reputation.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. I like getting real opinions from real women about products and being able to read their comparisons between beauty brands too.”

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 12, 2018

I care a lot about women in tech and women in leadership, so Katie Burke , HubSpot’s Chief People Officer, and Sarah McGinty London , Optum Analytics’ Chief Product Officer, inspire me so much. And I’m also a total politics junkie; Michelle Obama is the only person who could tear me away from BlueConic.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

APRIL 20, 2017

Have you ever made a recommendation to a family member or friend which has led to a purchase? Sales assistants in this case come to the rescue as knowledgeable and tech savvy individuals, who are likely to have reaped the benefits of their employee discounts, meaning they’re able to shed light on an array of their product range.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

JULY 19, 2018

4-19%) , are perhaps using other means, such as high quantity of tweeting and retweeting, in addition to maybe purchasing some followers, to up their overall follower count. Alicia Russell – Product Marketing Manager at Onalytica . What this indicates, is that the groups with less followers lost (e.g. CLICK FOR A FREE TRIAL!

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. 2) Ensure you’re posting interesting content.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JULY 16, 2018

Demonstrate / promote your product. He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Attract new customers.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. Even when it comes to influencer marketing, if they believe an influencer is being paid to promote a product, their interest and likelihood to purchase that product decreases.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235