Marketing Craftmanship

AUGUST 31, 2018

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. As an industry, Marketing Automation is in trouble for that reason.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JULY 4, 2011

Based on those offline conversations, consumers most often rely on internet search for additional product / brand information, which is considered to be more credible (+25%) and more likely to lead to purchase (+ 17%), when compared to information found through social media sources.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

SEPTEMBER 21, 2011

Reality : Hard data shows that sales professionals will become increasingly important, particularly in B2B, because purchasing often involves a decision to outsource. Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team.

Rules 100

Rules Loyalty Training Act-On 100

Marketing Craftmanship

NOVEMBER 17, 2011

For most companies, there is no way to predict when a prospect will purchase their product or engage their services. The Key to Making the Short List.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

JANUARY 5, 2012

Purchase a Profile – For a fairly reasonable price, Glassdoor.com will provide an “Enhanced Employer Profile,” featuring a comprehensive description of your company. Companies should monitor employee comments on Glassdoor.com, and respond directly and aggressively when appropriate.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

FEBRUARY 8, 2017

In response to a Consumer Reports article on home water filters which it considered incorrect and misleading, National Safety Associates distributed to its sales force a copy of its president’s letter to the editor of that publication; thereby helping company reps to handle the negative publicity about their products.

Media 100

Media Press Paid Search Agency Mobile Advertising 100