Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
Customer Experience Matrix
APRIL 9, 2014
But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Vocus has been working hard to change its profile.
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