Chris Koch

FEBRUARY 11, 2014

For example, what customer do you know of that would be willing to sit for hours in sub-zero temperatures just to get your product (okay, maybe Apple fans do that somewhere, but other than that, it works. Other team or stadium apps include options for purchasing tickets or upgrading seats. Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

FEBRUARY 26, 2010

This is the stage that occurs long before any discussion of products, services, or RFPs—indeed, it occurs before customers have even begun to think about a purchase. The trust leads to a more personal relationship and hopefully, a purchase. We call it the epiphany stage.

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

JUNE 18, 2010

Clear, simple product that everyone understands, right? Zane did research on the bike industry and figures that the average lifetime value of each of his customers is $12,500—from the first bike they purchase to the last, as well as all the accessories. Simple things seem to be the most powerful, don’t they? Image via Wikipedia.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This year, our research showed that most buyers go to colleagues inside their own companies for referrals of people to talk to about a purchase. What do you think? Tweet This Post.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

JUNE 17, 2009

Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers. Apple creates great products.

Marketing & Strategy 100

Marketing & Strategy Paid Search Agency Tagging Positioning 100