Anything Goes Marketing

JANUARY 21, 2009

Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. It gets worse - much worse.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

AUGUST 7, 2007

When it comes to email and your website, tell people when they should receive a confirmation email regrading a webinar that they signed up for or for a recent purchase. Here's another one: I just purchased a computer or expensive software from you. I'm sure John doesn't.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

SEPTEMBER 28, 2006

You need to stay on top of your keywords that you've purchased to ensure you get the most bang for your bucks. However, what if people come to your site but don't purchase anything right away? More and more organizations are leveraging their software to use search queries in productive methods. Hey I Googled You - Now What?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It's a great product. Start off with a great product and you're off to a good start It's fun. I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. It combined, TV spots, search marketing and even YouTube videos !! Why is this campaign so good? It hits its target market.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 27, 2006

In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. The data can be a bit out of date so don't use it to look for terms that others may not have purchased just yet. You can purchase a more advanced tool on a per month basis. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

AUGUST 3, 2009

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? That is a good use of Twitter for your marketing efforts.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

OCTOBER 8, 2007

In a finely tuned closed marketing system, StubHub will save the search engine and keyword query string data to the profile of the people that purchase tickets. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Closed loop marketing seems easy eh? The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

NOVEMBER 19, 2006

There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. This gives your company and products the credibility it needs to get people to consider you. He uses the gaming industry as an example.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

JULY 20, 2007

It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. If you're ready to download the product, there is a section that says "I'm ready" and if you're not ready just yet you can select the "I'm interested" registration.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. Remember to think about how you can keep them on your website so that they can perhaps view some additional information, sign up for an event or maybe even buy another product.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets? Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

MARCH 7, 2007

While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points. The goal is educate and keep in touch with a prospect until they are ready to buy your product or service. In the downloadable PDF, they provide 6 lead generation insights for 2007.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JULY 4, 2010

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Seasons change. People change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 20, 2006

Depending on how you collect information and the technology that you are using, he writes that you should be personalizing your emails based on: -Preferences: The type of content that they want to see -Behaviour: purchase history, web visits etc. What he didn't mention is that you'll need a kick ass product to pull this off.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 19, 2006

You can also purchase ads on industry related websites. PS - Besides having a product or service that people actually use and a good receptionist or sales team to answer the phone, this post assumes that your company has a good brand recognition and offline marketing presence so that people know who your company is and what they do.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. . sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. That's correct.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100