Act-On
FEBRUARY 16, 2024
Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations. Then send targeted content to them based on the data, to encourage related purchases. As you work to nurture leads, consider asking for input about your products or services.
Act-On
APRIL 10, 2024
Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing.
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Act-On
SEPTEMBER 24, 2023
An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point.
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SEPTEMBER 24, 2023
More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. As you evaluate potential keywords, don’t forget to look for bottom-of-the-funnel keywords. Simple SEO: Use ALT tags.
Act-On
OCTOBER 6, 2023
For example, say you provide B2B products and services. Take this as a for instance: Retail businesses can use the known history of transactions and marketing engagement to segment buyers, and drive follow up purchases with a strategic suggestion or discount. Any brand can use SMS as a direct relationship building channel.
Act-On
MARCH 19, 2024
However, according to leaders, when considering experience improvements, they face two major challenges: Lack of budget Difficulty measuring ROI in marketing Jeff explains that “cautiously optimistic buyers expect more value from their purchases in the current environment.” What is your greatest need?
Act-On
OCTOBER 2, 2023
And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. Marketing automation for financial services makes achieving meaningful results from your SEO efforts easier by creating pathways for customers to gradually move along the customer journey toward a purchase or account.
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