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Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Unless you have a clearly defined plan for publishing a newsletter, you run the risk of confusing readers (and losing them!). It’s not easy. Solution #1: Create Clarity.

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How to Harness the Power of Social Media

Writing on the Web

Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go. Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content.

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How to Make Money Blogging

Writing on the Web

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Writing offers – Publishers have been known to seek out expert bloggers who write well and have grown a strong readership.

Blogger 100
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Get Found Online: 6 Principles of Quality Content

Writing on the Web

The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Your goal should be to write and publish the very best content in your field available online. Even when you present statistics and research, don’t write it like a term paper. Avoid “sales speak.”

Content 100
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Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

Writing on the Web

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?”

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From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form.

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When Should You Start a New Business Blog?

Writing on the Web

Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. When should you start a new business blog ?