Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan. Before you begin filming, you need to have a thoroughly developed production plan. Source: Wistia.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 113

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 113

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Think about your site, and the products you are already offering the market — and then go behind the scenes, so to speak. Next, you need to know your content.

Adsense 52

Adsense Advertising Agencies Custom Publishing Advertisements 52

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Zoominfo

APRIL 28, 2020

Research Suggests Productivity Benefits of Working from Home. As far as overall productivity goes, there is an overwhelming amount of research that shows that, under normal circumstances, working from home increases productivity. So, what does this mean for our businesses?

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Isn't that handy?

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? Lesson for leaders. Linear is not an option.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Avitage

MARCH 7, 2012

People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Here is a simple list of reasons.

Process 120

Process Product Content Education 120

CopyBlogger

FEBRUARY 9, 2023

Get Serious About Publishing Your Ideas appeared first on Copyblogger. Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar?

Content 114

Content Features Product Content Marketing 114

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account. By keeping their email lists updated.

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Chang’s advice for publishers and advertisers who are thinking about investing in email? Growing your first-party data footprint.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Biznology

DECEMBER 4, 2017

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Global productivity increases daily by everyone—not annually by corporations. Tech-driven change is accelerating.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Salesforce Marketing Cloud

FEBRUARY 22, 2022

With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Get to know Mobile Publisher for Experience Cloud. What is Mobile Publisher? Mobile Publisher’s low-code innovations help any business build, brand, and distribute a custom mobile app with Salesforce. Learn more.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Product 171

Product Planning Zoominfo Work Management 171

Biznology

SEPTEMBER 11, 2017

Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Tech was used to increase company productivity, which increases growth, revenue, and profit.

Cable 169

Cable Class Mobile Advertising Amazon 169

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. From the start, RebelMouse’s DNA has been focused on bringing together editorial, product, and ad tech teams to unify solutions and create incredible leverage. But these changes shouldn’t come as a surprise.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. From the start, RebelMouse’s DNA has been focused on bringing together editorial, product, and ad tech teams to unify solutions and create incredible leverage. But these changes shouldn’t come as a surprise.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Leverage an ad server that helps you streamline and scale.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Liveintent

JUNE 23, 2021

“One of the trends we’ve seen over the last 15 to 18 months is consumers really investing in brands, buying products that align with their values, with their beliefs, and seeing themselves in an authentic way,” Cooper said. Publishers have a big role to play. Still, finding these aligned audiences can be challenging.

Advertisements 121

Advertisements Advertising Newsletter Thought Leadership 121

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? “Are there ways to charge for that?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Liveintent

NOVEMBER 13, 2020

“If you don’t have an email newsletter strategy, to me, that’s publisher malpractice,” Jaffe said. “If you’re a publisher thinking about exploring an adjacent topic, you don’t need to go through the process of setting up a new website or spending a lot of dev time.

Marketing & Strategy 127

Marketing & Strategy Newsletter Stats Paid Search Agency 127

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. Now, publishers know email can hold the same power for them. And that means they need to start investing in email.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service. Paragraphs are extremely short.

Rules 102

Rules Top of Funnel Content Marketing Tips 102