WriteSpark

JULY 9, 2013

The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. Of course, you could define the criteria in a way that will present your product in its best light.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MAY 8, 2012

A lot about missed opportunities for engaging prospects and motivating them to make a purchase. Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

A lot about missed opportunities for engaging prospects and motivating them to make a purchase. Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

JUNE 11, 2013

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Again, the book can be organized by relevant categories in order to improve SEO and attract the attention of prospects as they browse through your site.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Again, the book can be organized by relevant categories in order to improve SEO and attract the attention of prospects as they browse through your site.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

AUGUST 3, 2011

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. If you tell the story well, prospects will recognize the implications for their own circumstances.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. If you tell the story well, prospects will recognize the implications for their own circumstances.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects? .

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

MARCH 26, 2009

Launching a New Product. The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. A brochure or data sheet is almost mandatory to introduce the product. Promoting a New Version.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

APRIL 20, 2010

Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation. Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Some question lists are short.

Allocation 120

Allocation Lead Ranking Lead Scoring Case Study 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. Almost every week I receive an e-mail or call from a prospective client who is desperately trying to find a good writer for their sales materials or web site. But not all writers can write everything well, in spite of their optimistic willingness to try.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. Almost every week I receive an e-mail or call from a prospective client who is desperately trying to find a good writer for their sales materials or web site. But not all writers can write everything well, in spite of their optimistic willingness to try.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Consider producing an e-book for a complex product or technology. Learn More: Why Technology Marcom Needs a Technical Copywriter.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

SEPTEMBER 24, 2009

Selling a technology product or service is decidedly different than other B2B or B2C marketing. By focusing on technology markets, a technical copywriter can bring insights about your prospects and competitive situation that improve the focus and impact of your white papers, case studies, product brochures, and other sales materials. .

Copywriting 120

Copywriting Work Management Case Study Case Studies 120