SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. You’ve got to pan that river to find prospects.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

MAY 14, 2019

When it comes to scoring leads, we can bucket them in three separate categories: Leads that are eagerly seeking the solution you offer, and are ready to buy right off the bat—those are the prospects you’re after. And even a SQL probably has questions that need to be answered quickly in order to prove the value of your product.

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

SEPTEMBER 23, 2019

That intel shapes your nurture campaigns and fuels productive sales calls. Qualifying Questions to Nudge Prospects Through the Funnel. SnapApp has enabled marketers to ask prospects qualifying questions for years. Progressive questions display in sequence as prospects consume various pieces of content.

Lead Qualification 54

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54

SnapApp

AUGUST 16, 2018

By waiting for prospects to engage with your content, and then mapping their responses to marketing automation, salespeople can bring the idea of cold calls into this decade — by making them a little bit less cold. Maturity assessments gauge your prospect’s readiness for anything from an industry trend to a particular kind of software.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

JANUARY 22, 2019

In one of our recent posts, “ 4 Steps to Change the Game on Sales-Qualified Lead Performance ,” we define sales qualified leads as: “…prospects that have indicated a serious interest in purchasing your products or services. These are leads that have shown a direct interest in your product/service through a specific marketing channel.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

SnapApp

JULY 18, 2018

Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. By sharing content prospects want to engage with, marketers can nurture leads along a path to drive conversions. They engaged with more prospective customers and drove more leads down the sales funnel.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

AUGUST 29, 2018

If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. moment was with your product. Videos of your customers’ favorite product features. It’s things like: Interactive assessments (to gauge a prospects interests/needs).

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

AUGUST 16, 2018

By waiting for prospects to engage with your content, and then mapping their responses to marketing automation, salespeople can bring the idea of cold calls into this decade — by making them a little bit less cold. Maturity assessments gauge your prospect’s readiness for anything from an industry trend to a particular kind of software.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

AUGUST 9, 2018

But how do you know what will actually get you to the right prospects, at the right time, to drive revenue? Here we are really focusing on firmographic and demographic data that make someone a good fit for you in terms of utilization and price point — is your prospect a company large enough to reasonably afford your solution or product?

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

SEPTEMBER 10, 2019

Interview your sales team to get a better understanding of what they look for in a prospect, and organize your marketing efforts to prioritize those attributes in leads. Treating all prospects the same leaves little opportunity to surface and prioritize the highest quality leads for your business. Segment your audiences.

Lead Qualification 59

Lead Qualification Lead Ranking Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

OCTOBER 22, 2019

Marketers have more data than ever to study prospects and predict buying intent. Find out how marketers can accurately assess where prospects are in their buying process, and uncover actionable buying intent in the webinar below. Ready to learn more about how to uncover buying intent and understanding your prospects?

Buyer's Journey 54

Buyer's Journey Lead Ranking Intent Buy 54

SnapApp

JULY 24, 2018

Interactive experiences can also drive meaningful sales and marketing alignment by collecting critical qualifying information on your prospects before by some minor miracle they find themselves on a discovery meeting after a cold call. Interactive can help provide value and context to prospect outreach. Interactive Content for Events.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

MAY 7, 2018

With top funnel content bringing in leads that resonate with your demand gen material, the middle funnel content is where you start tying those needs and pains to your product or service. . Instead, research the real differences between your product and its competition. Then, share your findings.”. . Short answer: retargeting. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

NOVEMBER 15, 2018

Unlike other marketing efforts, B2B events bring together prospects that are more likely to fit your ideal target audience right from the get-go. By leveraging social to engage prospects interested in an event, marketers gain the unique opportunity to differentiate themselves and showcase their brand’s value. The result?

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

OCTOBER 1, 2019

Significant shifts in B2B buying behavior mean that old best practices no longer engage prospects or drive results. In this webinar, Karo Sadowicz, Director of Customer and Product Marketing at SnapApp, explores how marketers can use lessons from previous market shifts to connect with today’s buyers to meet their goals.

Tactics 70

Tactics B2B Marketing B2B Gartner 70

SnapApp

MAY 7, 2018

With top funnel content bringing in leads that resonate with your demand gen material, the middle funnel content is where you start tying those needs and pains to your product or service. Instead, research the real differences between your product and its competition. Then, share your findings.”. Here’s the variation for Google forms….

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

SEPTEMBER 13, 2018

Sinek’s point here is simple: show people a vision, who you are, and what you stand for, and they will buy for that, not the specific features of your product or the minute details of your idea. As buying committees continue to expand, B2B content marketing can’t keep up with personalized content production.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

SnapApp

FEBRUARY 7, 2019

Say 1,000 people visit your website where your conversion action is for your visitors to request a demo of your product. This example from Spoon University shows how you can use language in both a “yes” and “no” format that point your prospects in the right direction. And this focus on conversion rate seems to make sense, right?

Conversion Rate 99

Conversion Rate Conversion Sales Qualified Leads Landing Pages 99

SnapApp

AUGUST 21, 2018

They’re the ones, that with the right discussion points, could turn a prospect into a sale. At a high-level, sales-qualified leads are prospects that have indicated a serious interest in purchasing your products or services. What is the budget necessary for your solution/product? Or at least they should be.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

They’re the ones, that with the right discussion points, could turn a prospect into a sale. At a high-level, sales-qualified leads are prospects that have indicated a serious interest in purchasing your products or services. What is the budget necessary for your solution/product? Or at least they should be.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

SEPTEMBER 26, 2019

doesn’t have the budget for your product. By building opportunities to learn more about your prospects into your marketing, marketers can qualify, and DISqualify efficiently. Knowing which leads to disqualify requires interacting with prospects. . isn’t actively in a buying process.

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

OCTOBER 31, 2019

Today, it’s more likely that your prospects will… Successfully complete Navy SEAL training . By creating content that is relevant and valuable through personalization, marketers can connect with prospects, and move them down the funnel to improve marketing ROI. . Get an acceptance letter from MIT. decrease in bounce rate.

Top of Funnel 54

Top of Funnel B2B Marketing Personalization Lead Qualification 54

SnapApp

AUGUST 1, 2019

But understanding which leads are your highest quality prospects that should be sent to sales requires a new approach today: real prospect interaction. That’s why results-focused marketers today rely on a very simple secret weapon for lead qualification: asking their prospects questions. Ask the right questions.

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . Jake Fisher of Bridges Strategies recommends “helping prospects get deeper into the sales process online.”

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

AUGUST 9, 2018

But how do you know what will actually get you to the right prospects, at the right time, to drive revenue? Here we are really focusing on firmographic and demographic data that make someone a good fit for you in terms of utilization and price point — is your prospect a company large enough to reasonably afford your solution or product?

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

SnapApp

APRIL 2, 2019

As you build a buyer’s journey through content designed to gather information about your prospects, you’ll need input from Sales for every step. What contact information or other background does Sales want so they can have a meaningful conversion with prospects? Use Your Content And Your Content Strategy To Learn About Your Prospects.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

APRIL 9, 2019

With that kind of engagement, webinars are a great channel for elevating your thought leadership, educating your audience, and demonstrating how your product or service can help your attendees get better business results. When prospects sign up for you webinar, ask your attendees what drew them to register in the first place.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

MAY 28, 2019

Or, maybe a sales rep who wants to sell your company on their product. As part of your ongoing communication with sales, sit down and create a list of lead-qualifying questions that will generate the information sales wants to know before they get on the phone with a prospect. This blog post can help you get started.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

SEPTEMBER 20, 2018

Specifically, these leads have engaged with a brand enough to indicate an interest in their products or services and would likely be receptive to nurturing efforts and eventual conversion. At a high-level, marketing qualified leads are the leads that marketers have seen engage with their brand. Improving the Quality of MQLs in B2B Marketing.

Marketing Qualified Leads 81

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 81

SnapApp

MARCH 14, 2018

When we really think about it, our job as marketers is to efficiently move our prospects to make the right decisions – to invest in us and buy what we're selling. Production of possible solutions. Because at the end of the day, we want our prospects to decide to download, to opt in, and to choose us over our competition. .

Top of Funnel 74

Top of Funnel Marketing Strategy Marketing & Strategy Terms and Conditions 74

SnapApp

JANUARY 3, 2019

During this time of year, prospects are shopping for new products and solutions that will set themselves up for success over the next 12 months. And while that might result in a smaller number of leads, those prospects are going to be higher quality, further down the funnel, and easier to convert. The best part? Example time.

Webinar Metrics 54

Webinar Metrics Sales Qualified Leads High Quality Lead Lead Scoring 54

SnapApp

MAY 12, 2015

In B2B marketing , assessments can take many different forms–from personality tests like the above to industry-specific readiness assessments, solution configurators, or product pickers. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

AUGUST 2, 2018

Gated PDFs have long been the cornerstone of B2B demand gen – but the download-MQL-sales call process is ineffective, and really not at all in line with how prospects actually buy today (check out our research into what your buyers really want during the process). How Marketers are Benefiting. More engagement.

Marketing Automation Services 63

Marketing Automation Services Sales Qualified Leads Tools Marketing Qualified Leads 63

SnapApp

AUGUST 7, 2018

Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides the most value to their organization. With alignment, the content addressed prospect pain points and improved engagement.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

AUGUST 15, 2019

When shopping for new products or services, consumers expect a personalized experience that makes them feel heard, supported, and valued. When it comes to lead generation, marketers rely on a wide array of channels and programs to find prospects with the potential to convert. Blog Posts.

Marketing Prospects 87

Marketing Prospects Lead Scoring Lead Ranking Sales Qualified Leads 87

SnapApp

JANUARY 15, 2019

Demand generation generates interest in your products or services. Lead generation aims to get contact information from people who have presumably (but not necessarily) expressed an interest in your product. We can’t control what our prospects do before they contact us, or even after. Demand generation generates that interest.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

MARCH 18, 2016

You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a slow lead turnover. Interactive video jumpstarts your knowledge base by collecting your prospect information faster! Could there be a better way?

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69